How to Turn your E-books into Profits: Steps to Publishing

By: Som Purna

Would you like to find out what those-in-the-know have to
say about Steps to Publishing? The information in the
article below comes straight from well-informed experts with
special knowledge about Steps to Publishing.

Truthfully, the only difference between you and Steps to
Publishing experts is time. If you'll invest a little more
time in reading, you'll be that much nearer to expert
status when it comes to Steps to Publishing.

Even if your best friend owns a top publishing company,
giving you an immediate "in," this does not guarantee
publishing success.

First, you have to write a quality book that has a clear
target audience. And your book must answer a common problem
or need that audience shares. Then you have to develop a
marketing plan, and stick to it for at least two years.

Let's begin with the process that should commence before
you write your first word. Begin by reading A LOT. Read both
books you passionately love and books you can't seem to
make it past page five. Then figure out what the author did
in the book you loved, and what was wrong with in the book
you couldn't finish. Write down these points so they are
crystal clear to you. Read other people's books for
inspiration and to discover what you should avoid as a

The next step is to plan out your book. Narrow down your
subject, and then divide it into chapters. Each chapter
should address a specific aspect of the problem your book is
going to solve. In each chapter, break the specific aspect
down into several parts. This will help your readers take in
your information a bit at a time instead of overwhelming
them with every
bit of information clogging up the pages until they feel
like they're about to go blind. It's not quite
spoon-feeding the information to your readers, but it's

The next two steps are obvious. Write your book and then
revise it. And then revise it again. And perhaps again. Of
course, writing is extremely hard, and writing a book can
seem like an impossible task. There are many books out there
that give you guidelines to help you become familiar - and
even love - the process of writing and revision. Find a
number of books about
writing. Better yet, find a number of books about writing
the specific type of book you aspire to write. These can
serve as roadmaps on your writing journey.

Once you've written your ebook and revised it at least
twice, show it to someone else whose opinion you respect. If
you're lucky enough to know a good editor, see if you have
something to barter for him or her to go through your
manuscript. Or join a writing group and let the other
members critique your work.

Then take all these ideas from other people, and revise your
manuscript one last time. And then stop! Put down that pen!
Get your hands off the keyboard!

One of the most important steps to actually producing a book
is to know when to stop writing and tinkering with it.

You've finally written your ebook! Pop open the bubbly!
Give yourself a night out on the town!

Okay, now that this necessary celebration is out of your
system, what do you do next?

How to turn your ebook into Profits

Ebooks are a revolutionary way to publish your book without
incurring the costs of print production. All you need is a
relevant and targeted subject and some inexpensive software,
and you can transform your manuscript into a book.

The problem, in terms of actually seeing any profits from
your ebook, is that the market is overwhelmed with ebooks,
and many of them are not worth the time it takes to download
them. Just because the ability exists to easily produce an
ebook, doesn't make it good writing.

Make sure your book does not simply rehash old material. You
will injure your credibility as an author by claiming to
offer valuable new insights and disappointing your audience
with material they've read a zillion times before. So spend
enough time writing and revising your book to make sure
it's of the highest quality and presents the most current
information. A good book will eventually sell itself; false
claims about your book will make it extremely difficult to
sell any future books you may write.

Assuming you have determined that you do indeed have a
quality product that answers some question or need of your
target audience with NEW information, how do you know how
much to charge for it? Rule number 1: Set a price for your
book equal to its value. An under-priced book will only give
the impression that your book isn't worth very much.

To figure out a fair price, estimate how much time you put
into creating it and how difficult it was to transform the
necessary information into understandable and engaging
writing. Figure out how much your time and effort is worth,
and then price it accordingly. The goal is for you to be
adequately compensated for your talent, your time, and your

Once you've figured out a price that is high enough to
convey the value of the book, but not so high as to be out
of the reach of your target audience's mean budget, then
it's time to offer it for sale on your website. To attract
sales, you will need to develop a promotional campaign,
particularly if you are an unknown author.

There are multitudes of books about self-promotion that will
guide you in your efforts. Choose a plan that is both
creative and professional. Learn how to write a catchy yet
informative press release, and send copies of your ebook to
sites that specialize in ebook reviews.

Learn how to write powerful sales copy, or hire someone to
write it for you. This is an essential. You absolutely need
excellent sales copy to sell your book. Make sure the copy
includes all the reasons your target audience needs your
book, and the benefits they will derive from buying it.

Use graphics in your promotional materials. Beautiful
graphics have the power to instantly convey the quality and
value of your ebook. Graphics can also convey the amount of
valuable information the book contains, and your careful
attention to detail. Professional graphics sell professional
books. They reassure the customer that the product is what
it claims to be.

Consider excerpting chapters for articles. You can offer
these tidbits for free on your website as a sort of demo of
your book. Include an order form for your ebook at the end
of the excerpted articles.

Finally, when you set-up your download link, make sure to
simplify the process. It's a good idea to offer a few
bonuses that make your book even more enticing to purchase,
but make sure the bonuses are valuable and high quality. Too
many bonuses that are basically a load of useless stuff will
compromise the impression your audience has of your ebook.
The goal is to convey to your audience that they are getting
a quality product for a good deal. That means applying
restraint, especially when it comes to adding bonus items.
Too much free stuff offered diminishes your credibility.

Make sure your book is a quality product. Make sure it is
relevant and current. Develop an effective marketing plan
that includes excellent sales copy and excerpted articles.
Then offer your book for sale, and wait for your audience to
discover you!

Take time to consider the points presented above. What you
learn may help you overcome your hesitation to take action.


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