History Channel Conspiracy Featuring Zona

By: Maricon Williams

In the press release entitled Zona Creates Image Spot For History Channel's Conspiracy?, created and produced a :30 image spot posted on December 13, 2004, it embarked upon the thought provoking new program - Conspiracy, which is seen every evenings on The History Channel.

ZONA Design was founded in 1999. It is an award winning multi-disciplined design agency creating results driven work that is bold and direct for all points of contact with the consumer in the general, Hispanic, and youth markets. The company’s portfolio includes high profile projects for Disney/ESPN Networks, AOL Time Warner Networks, 5Boro Skateboards, Discovery Communications, Encore Media Group, Rainbow Media Holdings, Chrysler, Dodge, and the various A&E Networks.

“The idea is that conspiracy can happen anywhere, be perpetrated by anyone. I broke down the word ‘conspiracy,’ separating the Y, adding a question mark - Why, why, why are there so many unanswered questions.

We employed fast cuts, continuously shifting compositions by moving the camera on select stills, in the process creating a sense of urgency and a feeling of agitation and constant motion. The images suggest numerous questions - Is that a clandestine rendezvous? What happened behind that police tape? Who is skulking in the shadows? Is someone in that sea of faces guilty, and of what? This is why we want the viewer to watch Conspiracy? and make up his or her own mind as to what really happened", explained ZONA Director/Creative Director Zoa Martinez.

“ZONA did some award-winning work for us recently and I was looking forward to working with them on the image campaign for Consipracy?," stated The History Channel Producer/Writer Mike Scalere. “We gave ZONA a tricky assignment as they needed to come up with a concept that would cover all the shows in the series and not rely on images of Princess Di or Martin Luther King or other immediately recognizable icons. We needed a completely graphic look, a dark, mysterious air for the series and we had to be very clear not to say a conspiracy was afoot but rather to present images, have them act as evidence, and then have the viewer make up their own minds about the events they had just witnessed. ZONA created images, each with a bizarre twistFind Article, snapshots which force the viewer to examine every piece of the footage for clues. They did a wonderful job."

Watch out for it! It is for sure an interesting program to look forward to. For more information visit the ZONA Design web site at www.zonadesign.com.

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