O2 incorporates Mobile Broadband

By: Matt Sharp

After what seems like a very long gap, since the other networks began doing it, O2 have finally announced their mobile broadband offering. Unfortunately, though, it seems as though they've not only been tardy in deploying mobile broadband, but they may have scored a MASSIVE own goal.
Mobile broadband - a brief history
It's easily becoming more prevalent now, but for anyone who isn't 100% aware of what it is, and why it's important, mobile broadband is changing the world, in a very big way. You may wonder what it is, but to put it simply, mobile broadband is broadband internet access while you're mobile. Or, to put it another way, you can get the internet at proper broadband speeds, whilst you're on the move, wherever and whenever you are!
The early days of 2008 saw the first big bang for mobile broadband, and the two main players in it where T-Mobile and Three, both of them offering the new super fast system, running on what is called HSDPA.

Vodafone are no the bandwagon, as well, as are Orange, essentially meaning that of the 'Big 5' in the mobile space, 4 were offering mobile broadband packages. O2 were, until recently, the only ones who weren't...
O2 mobile broadband - not good enough!
But now, O2 do offer their own mobile broadband package, and... well... it pains me to say it, but it's utter rubbish! There are a couple of reasons for this. First up, it costs, at the lowest deal, ?20 per month, DOUBLE what you'd pay for Three's cheapest deal. That'd be bad enough on its own, but add in to that the fact that you have to be an existing O2 customer to be able to get mobile broadband from them. Not only is that grossly unfair on the consumer, but when you think about it, it's not exactly a very sensible business strategy either. Why would O2 willingly do something that stops them getting loads of new customers??
Either way, it seems that whilst O2 might be very good in their old game, of providing mobile phones, they seem to be utter pants at providing mobile broadband...

Top Searches on
• Big Ip
Phones
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 

» More on Phones