Advantages of Shopping on Your Mobile Phone

By: Molly Pratt

Jay Proctor is a book fanatic. The kind of book you can actually hold in your
hand and see any illustrations, feel the weight, check out the cover - not the kind you listen to during your morning commute or get a synopsis of in a podcast.

Jay's an old-fashioned kind of guy. When he's interested in a book, his first stop is the bookstore, not the Internet. But a new mobile-phone technology called Boopsie has brought him well into the 21st century.

Lately Jay discovered his mobile phone is good for a lot more than talking. With Boopsie's fast mobile search, he can shop by mobile phone while still browsing in the store. Online mobile shopping has many advantages. "I like to browse, but I also like knowing I'm getting a good price on what I do ultimately buy."

Boopsie's the best way to access information (fast and free) on any mobile device (BlackBerry, iPhone, Windows Mobile, Palm, Symbian and more). Using a quick-to-display interface and something called "smart prefix search," users can get to what they want a lot faster - all from their mobile phone. Boopsie provides Jay the fastest access available to free mobile shopping.

Unlike more traditional search engines, Boopsie begins to find results as soon as you enter the first letter of the first word - there's no waiting to press the Enter key. As you type more letters, Boopsie further refines the list of what it's found. Surprisingly, it takes just the first two or three letters of each word to narrow down what you're looking for. Boopsie's slogan - Type less, Find more - says it all.

As an example, Jay only needs to enter "to ki moc" into his wireless cell phone in order to access Amazon's listing of Harper Lee's classic, To Kill a Mockingbird. Once there, he can:

- Compare Amazon's price to the in-store price,
- Check the availability in case the store is sold out,
- Peruse the book's online reviews,
- Look for other titles by Lee (there aren't any),
- Purchase the book from Amazon for himself, and
- Order a copy from Amazon and have it sent directly to a friend in time for his birthday in a couple days.

In the end, Jay can make informed decisions without standing in line at a help desk or wondering if he can get a title cheaper somewhere else - while still enjoying browsing in a real live bookstore. "And," he says, "My wife knows she can find me because now I always carry my cell phone."

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