Say hello to the JCB TOUGH PHONE, a big, yellow brute designed to take EVERYTHING the world can throw at it.
There's a definite niche in the market, that's traditionally been neglected in the past. The construction trade: builders, joiners, carpenters, plumbers. They work in often harsh conditions, and, well... mobile phones that accidentally get hit with hammers or covered in brick dust tend to keel over and die. But not the JCB TOUGH PHONE!
With a body that feels like its been chiselled out of a lump of rock, in bright yellow (well, it IS a JCB...), and a rubberised shell on top of that, it really is a phone that's designed to take some hard knocks. To that end, the phone is rated to IP53, and if you don't know what that means... well, it translates as being resistant to shocks, water, dust and impacts. Oh, and it ALSO means the JCB TOUGH PHONE will comfortably work in temperatures down to -20 degrees (which is realy quite cold), up to 60 degrees (which is well past the comfortable temperature for a human being).
So, in other words, it's tougher than me or you!
Now, throw in some neat little touches like custom startup animations, and a ringtone of a digger sarting up, and it makes the JCB TOUGH PHONE an enticing little phone for those in the building trade. Hell, this would even be good for people who just want a solid, reliable phone, that isn't going to be easily damaged. Ok, it doesn't have a camera, or Java, or a music player, but at the end of the day, it's not designed for people who want those things from a phone. It's designed for people who want their phone to be as hard as nails. And it IS hard as nails. After all one of the tests they did on this JCB phone was to run over it in a two-and-a-half tonne Audi Q7. The Audi lost...
