The Jcb Tough Phone, as Tough as it Looks

By: Matt Sharp

There's a huge niche in the mobile phone market for tough phones. Builders, basically. I'm talking about tradesmen of all kinds who lead hectic working lives, often in harsh environments, and need a phone that won't break. Well, new to the market is a phone that will be as hard as nails: the JCB TOUGH PHONE.

With a name like that, you can expect certain things of the JCB TOUGH PHONE. It'll be big, hard as nails, ultra-reliable, and above all, bright yellow. Yes, it's clear from looking at it that this phone is JCB-inspired all the way through to its beating heart. Mind you, you'll never get through to its beating heart, because it is tough. Really tough. As in "you could drop a car on it" tough. It does that be being, seemingly, carved out of rock, its toughened yellow body and its rubberised shell protecting the phone through the toughest treatment. That means it's rated up to IP53, and THAT means it's resistant to shock, dust, impacts and water. Not only that, but it will work in a temperature range of -20 to 60 degrees, so, now only will it work in mroe places and climates, it'll shrug it off when it all goes wrong, and you drop it/run over it/hit it with a hammer.

However, the JCB TOUGH PHONE does have a fun side, with custom animations on startup, and a custom ringtone of a JCB digger starting up, with that big diesel grunt. Ok, that IS completely pointless, but it WILL make you grin like an idiot. It did us...

Ok, so there's no way you could ver call the JCB TOUGH PHONE a high-end, gadget-y type phone. Because it's not. It's not got a camera, or Java, or a music player, it won't play videos, and it won't sleekify your life and yes, I made up the word sleekify). But what it will do better than anything else is be a phone, and do the key things you need a phone to do, in tough environments, with brick dust flying about. Look at it another way: if you run over an iPhone in a big car, the car will win. Run over a JCB phone, though, and the car'll lose...

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