JCB's are great. They're big, they're tough, and they're bright yellow. Well, now, they've given birth to a phone: the JCB TOUGH PHONE.
Take one look at the JCB TOUGH PHONE, and you'll spot its heritage straight away. It is, as the name suggests, built more solidly than any other phone ever seen. In fact, the whole thing feels like it's carved out of solid rock. So, combine a tough, plastic body, with a rubberised shell, and you get one amazingly tough phone. Essentially, this phone is just about tough enough to smash its way through a wall. It's rated up to IP53, which basically means it's resistant to shocks, water, dust and impacts. Not only that, but it will work without a fuss in temperatures ranging from -20 degrees all the way up to 60 degrees.
That's really quite jaw-droppingly good...
Oh, and of course, it's a JCB. So, it's bright yellow, which does give it a fair bit of character. And let's not forget, given that the TOUGH PHONE came from JCB, there was really no other colour it COULD be! Now, throw into that mix a ringtone of a digger starting up (which is sure to make builders grin across the whole country), and you get a phone that has sense of fun nestling within its rock hard body.
Now, as you can probably guess, there's no way the JCB TOUGH PHONE could ever be called gadget-y. It doesn't have a camera, but then... does it need one? It doesn't have Java, but is that really such a loss? It won't play video, but then, why would you want it to? Because, at the end of the day, this phone is meant for one purpose, and one purpose only: to be a phone, to do calls and texts, in harsh environments, and shrug off things that other mobiles would cave in and be killed by, like, ooh, for example, a direct meteor strike. Let's just say I don't think an iMegaHyperSuperDuperWooperPhone will survive being run over by a 2-and-a-half tonne Audi SUV. The JCB phone did...........