Are Young Online Shoppers your Target Audience?

By: Anne Catherine

Online shopping has become more of a craze today when it comes to teens' choice. Recent surveys have revealed startling results saying most of the websites and online shopping stores are explored by teens than adults. Even if they don't carry their own credit cards, they use their parents'. Teens are not that much tech savvy yet about 80% of online teens visit retail sites as per ComScore survey.

Teens are far more expert at Internet than adults. And myspace, orkut, instant messaging and online shopping records are the live working proofs. But Teens tend get impatient when they come across some technical obstacle or something that is tough to deal with. So if you have an ecommerce web site and your target audience are these young online shoppers you must cater to their needs and behaviour.

Well, let's summarize what appeals these crazy teens and what not.

1. They are highly impressed with cool graphics and easy navigation as compared to adult users. So go for a design that pleases all your visitors; be it teens or adults. Just stay balanced! Simple, cool yet attractive!

2. Teens don't have great reading and research skills as compared to the adult users. They would like everything that is easy to understand. In fact adults also like same pattern except few who believe in complexity as quality. Better option is to stay comprehensible so that your users know what you are offering and what they are buying.

3. Teen users need something that can keep them engaged. The common statement you may hear is "I am bored". These picky customers represent a big part of lucrative market. Highly dynamic and moving designs are big turn-offs for these teens. They can be pleased with an easy to use design with a contemporary look.

4. When it comes to teens' shopping, they would like to see the price at first look together with the product. So always show the price upfront especially for the teen products and items. In anyway, price at first look gives a customer a fair idea about the deal.

5. Because teens have a limited budget so it is good to install a system that can allow the users to sort the items according to their preference, say color, variety and of course price. These easy features will make your ecommerce website likable among online masses.

6. There must be an easy and speedy check out process. Many steps and unnecessary offers and discounts pop ups can make your user cranky. So better to stay at a safe side and make your users comfortable while shopping.

To run your online store, you need an excellent the and to get an excellent the you MUST have a fully functional and advanced ecommerce solution. So, the bottom line is, stay safe at the foundation of your thought of e-business and contact a reliable the web site design company to develop an ideal the that meets all your unique business requirements.

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