Copywriting Secret - Using Personality to Sell

By: Milliondollarmikemorgan
One of my favorite lunch spots is a place called Franklins Hoagies. It's just up the street from me here in Coeur d'Alene Idaho. They make Philly Cheese Steak Sandwiches in a homey, diner-like atmosphere. The food is always hot but the conversation is even hotter!

I know everytime I walk in the place and belly up to the lunch counter, it's gonna be entertaining. And the focus of the entertainment is the owner, Larry.

Larry has a personality the size of Texas. And funny enough, you love him... or hate him. There's not much in between. (Although MOST of the folks there love him.) But the guy can polarize the room pretty quick.

Good old Larry has an opinion about EVERYTHING. And if you don't share it... that's ok... in fact all the better. Need to know why the cost of gas is soaring? Ask Larry. Who to vote for? Larry will surely tell you. He'll hop up on his soapbox and give you a pitch on any subject.

And whether you agree with him or not, you'll still part friends.

It's hard to get a seat there sometimes. I mean... the place is hopping. And it's all because of Larry. People just love his larger than life personality. Check out what his sign in the window says...

"Come on in and eat something before we both starve!"

Gotta love a guy like Larry, because his lesson will hone your copywriting and marketing chops. (As proof, I'll submit that Franklins Hoagies has been in business for 32 years.)

So read this next part carefully.

How much personality have you seen in the hundreds of marketing messages you've been exposed to today?

Almost none, right?

If you want to make your ad's more memorable, inject a little... even a lot of personality. Don't be scared to polarize your readers. In fact, I'd prefer to cull the herd early on and make a splash from the get-go because the readers who remain will be the most likely buyers.

You see, I have this old saying...

"If you try to be everything to everybody, you end up being nothing to nobody!"

Ummm... ok. Maybe that wat what my grandpa used to say... But the point is inject personality into your email marketing, website copy, even opt-in pages. Once you do, you'll build more loyalty, sales and word of mouth than you ever dreamed. That's a fact jack.

You may just get a shocker because...

People love to buy from friends.

Since life is dull for them (most of them anyway), your excitement will build more customers (and even raving fans).

Take that to the bank and draw interest on it.
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