Facts on coywriting

By: Tonyhetherington
Even if you focus totally on pay per click advertising such as Google Adwords to promote your website, ebook or affilliate scheme you still need to create compelling adverts and persuasive landing pages or your sales will be lost. But everything you've been told is wrong!

They say you need to hire a copy writer - they are wrong! Hiring a copywriter is the WORST thing that you can do. Even if grammatically correct, their copy will disappoint. It will be empty and lack that magic ingredient that your customers will love - YOU! Only you have the unique mix of knowledge, passion and experience that could create a special bond with your customers.

They say you haven't the time to write and if you did it wouldn't be good enough - they are wrong! They create and foster this false idea to keep your self confidence low instead I show you how easy it can be. How easy you will find writing headlines and creating copy using the exact same techniques that turned be from a student who failed school English twice to a successful writer, editor and communications consultant!

They say you won't understand - they are wrong! If you refuse to struggle with their 300 page stale text books or heavy academic courses, don't hire a copy writer, don't let pencil heads and grammarians worry or undermine your confidence you can and will succeed through simple, practical step-by-step lessons.

They don't want you to realise that you are the best person to create your copy so that you keep paying them.

They are the mix of copy writers, dusty academics, and grammarians that like to feel superior. These pencil heads relish in pointing out mistakes we make and undermining us so we never learn. It may not even be an official conspiracy with an evil mastermind in a secret HQ but it's still as effective. When have you ever heard a copywriter say "No, you should be writing this instead" or "You have the knowledge and passion that I can't match"?

The answer is probably never because they don't want you to know how to write, they don't want you to realise that you are the best person to create your copy and they don't want it to be quick and easy. Then they bill you. Not only do they bill you they then keep you in this trap so that you go back for more and more.

Here instead are four rules for creating great website content that both your human visitors and the search engines will love. 1. Don't hire a copy writer - it is your voice and opinions that your customer wants to hear. 2. Create a unique bond - use your passion, knowledge and experience to build a unique trust between you and your customer. 3. Deal with their issues - By tackling their issues, fears and frustrations you can actually change your customers into rapid fans. 4. Finally, the biggest one - solve their problems and they'll come back for more.
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