Five Steps To Online Copywriting Success

By: Tim Bossie

One of the most important priorities of evey online businessshould be their copywriting. Online copywriting skills are a"must have" for anyone who is thinking about real success withtheir online business.

It doesn't matter if you're marketing a product, a service, anetwork marketing opportunity, or if you're an affiliate sellingsomeone else's products; you need to know a little bit aboutonline copywriting. You don't need to be an expert at it, butyou should know some basics to help with constructing landingpages, content pages, or just simple ads for advertising.

When I bought my first car, I made sure that I knew how to dosome basic repairs. I wanted to, at the very least, be able todo the regular maintenance to help save money. Things likechanging the oil, air filter, spark plugs and wires, being ableto flush the radiator, add any fluids necessary, change anyhoses, and even put in new brakes. I saved a lot of money by nothaving to go to the garage every three thousand miles or whenany basic repairs needed to be done.

The same thing can be said about basic copywriting skills. Hereare five copywriting tips for you to keep in mind when doing anytype of online marketing.

Know Your Audience

The first thing to consider when writing anything on theInternet is to know who you are writing it for. For example,when I am writing an ad for a client I write it for a specifictargeted audience. I don't like "generic" ads that appeal toeveryone. The more focused your ads, web copy, articles, ezine,special reports, or anything written is, the response rates aremuch higher.

When you know your audience you can write from certain angles.You can identify their problem and present your product as thesolution. People are looking for solutions to problems toeverything from cake decorating to finding out how to advertisefor effective results. If you know your audience you know theirproblem and can aim your writing at them.

Remember Benefits

A lot of times when we're writing we get into the "add as manyfeatures as I can" frame of mind, when we should be thinking ina different direction. People want to know "What's In It ForMe?", and they want to know now. They don't want to have to reada bunch of crap about you before they get to them.

By listing exactly what your product, or service, will do forthem within your copy people will be much more apt to do whatyou are leading them to do. Which leads me to the nextcopywriting tip

Have A Direction

Know where you want to go with your copywriting. Here's andexample of what I'm talking about. I was contacted by aprospective client about rewriting some web copy that dealt witha pretty good piece of exercise equipment. Of course, with theinitial look at the copy I knew the problem, but to make sure Iasked to see the traffic stats for his site.

The site got great traffic, but hadn't made a sale in over twomonths.

The copy was all over the place. There was no real directionthat can take a hold of the reader and take them directly towhere you want them to go. The key to online copywriting is thatthe person reading your copy does what you want them to do whilethinking they're doing what they want to.

Once I explained to my client that his copy needed a directionto make it flow, did the necessary rewriting, his response shotthrough the roof.

Showing people where to go, without them knowing it, isessential to great copy.

Give A Call To Action

Having direction to your copy is great, but if you don't takethe next step and tell people what to do, you'll be missing outon enormous profits. This is called a "call to action". It'sgetting to the bottom of your copy, or anywhere you feel willhelp, and saying "Click here to buy now", or "Take the time nowto subscribe to our free ezine".

This is a must in your ads. Especially in ads like solo ads.People are reading through and, if left without a compellingtake action now statement, will delete the ad or just click offit. Ads are a vehicle to get people to your site. A call toaction is the way to get them there.

Give A Guarantee That Can't Be Refused

People still need to be left with a sense of comfort. Especiallywhen dealing with people they don't know. A guarantee theensures people that if they are not satisfied, or don't receivewhat they thought, or any other number of reasons don't wantyour product, can get their money back.

And doing it with a smile, at least in your correspondence, willgo a long ways toward maybe keeping them as a subscriber or as acustomer down the road. People like guarantees.

Basic Tips For Great Copywriting

Of course, like auto mechanics, there are a lot more advancedstrategies and copywriting techniques that you can use tofurther increase your website's effectiveness. But, if you usethese five steps towards your own copy you'll see a majorimprovement in your overall advertising strategies and/orwebsite conversion.

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