10 Steps to High Quality Copywriting

By: Bei Maniago

Quality copywriting is a combination of 2 essential elements: Writing skills and persuasion. With copywriting, you are not only giving out important information that can help your target readers but you are also convincing them to patronize the products or services you are offering. With millions of websites in the World Wide Web today, how can you possible compete with their contents? Here's how:

1. Use attention-grabbing titles. Entice your readers to go through your entire article by using intriguing titles. Your title should give the readers an idea what the whole article is about. Great examples are ".... secrets revealed", "10 things you need to know about..", "How to fix your life in 5 days", etc.

2. Keep your readers interested. Come up with a well-crafted copy that contains information that your readers are looking for. Use words that can easily be understood and keep your sentences short and sweet instead of long paragraphs.

3. Support your claims with facts. If you are presenting new ideas, support them with researches, studies, and testimonials. These will make your copy believable.

4. Know your target readers. Keep them in mind when writing your copy. Provide them with what they want to know and write in such a way that they can easily understand the copy. Use their language and employ the best possible techniques and styles to get your message acrossed.

5. Stick to your topic. Avoid discussing several different topics on one copy as this will greatly confuse your readers. Also, make sure that you touch on every angle of your topic and do not leave readers with questions unanswered. For example, if you are writing about a place, it is a a good idea that you touch on its history, climate, natural resources, economy, government, etc.

6. Do your research. Use all available resources and familiarize yourself with the topic you would like to write. Internet, books, magazines, and encyclopedias are among the best you can utilize.

7. Sprinkle important keywords on your copy. Internet users find websites when they key in keywords relevant to their search. Make it easy for your readers to find you by using keywords that are relevant to you copy and to you topic. You can also use key phrases if keywords are not applicable to your copy.

8. Make your copy easy on the eyes. Avoid writing essay-like copies, they will bore your readers. Instead, present your ideas in short paragraphs and use bullets or numbers for steps or important information.

9. Do not plagiarize. Copying other's work is definitely a no-no in copywriting. Write original content based on your research. Use your own words and avoid rewriting articles that are posted on the web. Make sure that the information you are offering in your copy is 100% original.

10. Lastly, proofread your work. Before publishing your copy, make sure it is free from grammar and typographical errors. A great copy makes you look like more professional and believable.

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