Just How Effective Can Writing a Good Copy Be?

By: Jo Han Mok

Killer copy makes sales. That is what you need to remember when writing the text that will appear on your website. There's more to it than just good grammar and correct spelling - you need to win people over with your words.

Here are some ways that the experts create effective copy for their sites:

- In your rush to launch your website, don't neglect your sales letter. Launching a new website is an exciting time. But in your excitement, don't let your sales letter suffer. It's critical to your success that you take the time to thoroughly research your target market and address their wants in your sales letter. Failing to do so will result in dismal results and a lot of frustration!

- Once you've written your sales copy, put it away for a few days. As soon as you finish writing your sales letter you will naturally think it's the best piece of copywriting ever written. But before you declare it your final draft, put it away for a few days and see how you feel about it when you read it with fresh eyes. Then pretend you're a prospect and read it from their point of view.

- Work on the parts of your copy that will be read the most. Although all of your copy is important in it's own way, there are five parts of every sales letter that you should pay particularly close attention to. They are your headline, subheadings, first sentence of every paragraph, first bullet point in a list and the PSs. These are the parts that will be read the most. And if they're compelling, potential customers will want to learn more.

- Tell them why. When writing a call to action for your visitors, always tell them WHY they need to act right away. The more specific you can be, the better. And a good trick is to include the word "because". For example, "buy now because in one week we'll be raising the price by $20". If you give someone a good, sound reason to take a specific action they are much more likely to do what you want.

- Read your copy out loud. One of the best ways to ensure that your copy flows nicely and is well written is to read it out loud. If you're tripping over sentences or getting lost while reading
then your customers will too. Once you've done that, have someone else read it out loud to you so you can determine any areas they have problems with.

Don't be too worried about writing an effective copy. Just remember and follow these tips and
you're on your way to writing a great copy for your site.

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