Online Marketing Articles - Keys to Writing Good Headlines

By: Daiv Russell

All the Internet marketing gurus concur on this – One of the critical elements to successful Internet marketing is via article marketing.

Now that you realize you have to harness the potential of Internet marketing using articles, you have to try your hand at writing articles to please three, exceptionally unique targets with one article.

Three audiences of article marketing Here are the three audiences of article marketing and how to write great headlines for each:

  1. Readers - Ultimately, these are the folks who will decide that they are attracted to what you do sufficiently to come to your site. You should write a headline that will attract your audience to actually read your article in the first place. You have to attract the reader to read further into your article and actually pay attention to your message. 80% of readers will read your headline, but only 20% will dig in to your article. How effectively your headline is written will determine the reader’s next step. Readers can see your article headline on social networking hangouts like Del.icio.us and Digg, as links in an instant message from a school chum, and in their Google results. If your headline does not make them want to read your article, you simply won’t get readership, even if you have the best message or product in the world.

    You could offer the cure to AIDS, but with a bad headline no one will learn about it.
  2. Search Engines - Yahoo and the like believe that the page title is the key on-page indicator of the content of the page. Coming in second place is the use of the heading tag. When your article is published, publishers have a tendency to make either or both the title and H1 tag the same as your article title. So, having words in your article title which are important to those searching for information increase your chances of showing up in search engine results. You want your keywords in the headline and as near the start as reasonable to still satisfy the other two audiences.
  3. Publishers - One of the keys to article marketing is the viral mass-publication process. This is why article marketing is so powerful. One well-written article can get published on 5,000 pages around the planet in just a few weeks. These folks choose whether your article is featured on their site, newsletter, blog, etc.They are a pesky combination of both readers and the likes the Google. They want to believe your article will attract search engine clicks but also make their readers happy. But, if they can’t find your article since the the misworded headline doesn’t come back in their Google results, or the headline doesn’t attract them in to take a look at your article – you miss the boat. One could say that publishers can make or break an article’s success and by pleasing the other two audiences you can make them happy as well.
Writing Great Headlines for All Three This article's title was written particularly to provide an example of how to meet the needs these three audiences. As you can see, the first three words of the article headline are search engine fodder - they are a combination of two highly sought phrases, and those words are the very first in the headline. The first words also tell you what you will learn when you read the article.? The last part entrances you and draws you further in. It introduces something of interest that will provide what you’re hoping to gain or learn about. It makes you ask yourself, "I wonder what lesson I can take away from this article…" and so you keep reading, just as you did. Armed with this information, you can now write good article headlines that get noticed, get published, and get people coming to your web site. Get out there, get writing, and cash in.

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