Protecting Your Online Reputation

By: Bailey Thompson

If you have a high risk business that has an offshore merchant accounts, how the consumers see them is crucial to keep the money comin' in.

The internet can make or break your business. When you have a high risk business such as adult, escort service, telemarketing, travel, online pharmacy, multimarketing, or high level, and the like, the effort to make it look good is twice as compared to those belonging to the low-risk category.

Ironic as it may seem, but people tend to crowd more in a place when there is tragedy, drama, controversy,and the sense of the unknown. The exhilarating feeling of going to the unknown draws people to give it all their all. This can be seen as the case of customers who stay loyal to high-risk businesses.

Just the same, it feels better if you know that people are coming in because they know they rely on the good things of your product or service, not because of a scandal or a controversial notion.

Word of mouth perils

Before giving out what you can do to keep the goods coming in, it is beneficial to know what can lead to the downfall of your online reputation. The years of effort can be shattered by posts in a blog, bad comments on online message boards or in forums, and critic reviews. Your customers' views are affected by the words of their peers, webmasters, bloggers, and those self-proclaimed business authorities.

PR strategies

In the world of cyber reputation, you really don't know who you are dealing with, this is due to the fact that everyone is masked with aliases and are shadowed by made-up profiles. As, they say, keep your friends close, but keep your enemies closer. Tracking is the key to preventing disastrous publicities for your business. So, here are offshore merchant account's notes on what to keep your eyes on:

  • Overall workings of your company
  • Information about your competitors
  • information about your business' industry

    Web watching

    Joining the cyber arena to protect your online reputation. So, below are the steps you can take to make sure you have a postive cyber impression:

  • Monitor by the hour
    - every minute counts when it comes to the internet.

  • Create customized RSS feeds with keyword searches as basis
    - make use of Technorati.com, Icerocket.com, Google.com/blogsearch, Yahoo! News, Google News, MSN News , and Blogpulse.com

  • Sign up for alerts
    - create accounts in google.com/alerts and alerts.yahoo.com to get the latest on what's going on in your industry, plus you can filter what type and how can you receive updates.

  • Monitor postings on forums and groups
    - the forums on which you can closely monitor are BoardReader.com, ForumFind.com, Big-Boards.com, BoardTracker.com, iVillage, Yahoo Message Boards, MSN Money. Groups worthy of your attention include Yahoo Groups, AOL Groups, MSN Groups, Google Groups

  • Make use of Keotag.com to search for tagged blog posts across multiple blog search engines.

  • Determine news stories that influence your business' stock price.
    - the recently launched Google Finance site will help you analyze what stories appeared at any given stock price movement.

    Better safe than sorry

    At the end of the day, the most effective way to keep a good online reputation is to use all web resources as well. Word of mouth via the cyber world takes a lot of patience and monitoring and applying strategies as well. Your business is considered high risk already, having an offshore merchant account and a positive impression can make a high-risk endeavor worthy of all the painstaking initiatives.

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