Cold Calling-The Ghastliest Chore in All of Marketing

By: cashqueen
Experts say that in order to be a successful network marketer you must make at a minimum of 150 cold calls per day. That will take approximately 8-10 hours per day if you don't take a lunch or potty break. Network marketers, who work full-time in addition to running a home business, don't have the time required to make the phone calls necessary be successful in their home business. That is why 95% of network marketers fail.

Almost all sales professionals freeze up at the very idea of making cold calls. If you're one of them, if you flat out, big time, despise making cold calls, if prospecting makes you want to hurl well, stay with me here because you're going to feel a whole lot better in just a moment.

What is cold calling, and why does it scare the living daylights out of plenty of capable adults? Well let's look at a dictionary style definition of the term: Cold calling is a telephone call or personal visit soliciting a person or business without prior contact.

Cold calling is a form of personal, not mass marketing. It requires a one-to-one physical presence or telepresence. But precisely because cold calling is personal selling you risk getting the cold shoulder each time you get up the nerve to prospect. That can make you feel vulnerable and tense, which explains why you'll do almost anything to avoid it.

Prospecting is uncomfortable. Let's face it we're all inundated by telemarketers who cold call on everything. We hate being on the receiving end, and we don't want to do it.
It's dread that thwarts cold calling-a fear of not being perfect, of being yelled at, or of making a fool of yourself. Some barriers are psychological, and there are people whose emotional makeup simply doesn't lend itself to the special stresses and strains of selling.

At this point, if you've worked yourself into a cold sweat about cold calling, relax. I know your pain. There is light at the end of the tunnel. You can have a successful home business or be a successful network marketer without having to cold call.

Savvy network marketers are now automating their businesses with sophisticated marketing tools that make their cold calls for them. They no longer have to spend hours on end with the telephone stuck to their ear manually dialing hundreds of telephone numbers trying to reach one potential customer. Their automated system does all of the dirty work for them and even databases their prospects information for future reference. Those network marketers who are taking advantage of these simple to use hi-tech tools are now reaping big financial rewards and spending hours on the phone talking to prospects that've called them and want to know more about what they have to offer.
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