Trade Show Marketing on a Shoestring

By: brentsmo
Have you recently considered exhibiting at a trade show? If you have heard other businesses brag about how useful it was for them, then you are probably wondering if this could be a helpful marketing tool for your business. To help you along, read the following points.

A typical trade show can have up to 1000 exhibitors and 10,000 visitors. Your staff could meet 200 potential customers daily. How long does it normally take for your sales people to contact 200 prospective clients?

Trade shows are organized specifically for targeting a particular industry or market segment. The people you'll find at your trade show are those who are specifically interested in your line of business; otherwise, they wouldn't be there.

Studies have shown that about 84% of trade show attendees are either decision makers or influential in the decision making process in their company. The difference is that a secretary is not screening sales calls from your company's top leaders.

A custom exhibit booth may cost a large amount of investment capital. However, it is possible to get started in trade show marketing without breaking the bank. The secret to being successful is more in the creativity of your display and materials than how large your booth.

Another vendor with more expertise can provide you with advice on the style and purchasing options for your trade show booth. A good vendor will consider your budget when planning your effort, to meet your marketing goals. A vending professional knows that success at your first trade show, will not only enhance your profits but will also help to broaden the extent of your booth later on. The vendor will respect your company and it’s budget.

A tabletop design would be an economical way to enter trade show exhibiting. These have numerous advantages. While being cost effective, they can also be visually appealing and versatile. Tabletop exhibits can be used for meetings and presentations, outside of the trade show exhibits. Due to their light weight, most of these are very easy move and set up. Instead of worrying about size, think about appeal. A small attractive tabletop can be more appealing than a big display that does not catch the eye.

The single banner stand is the logical upgrade. You should select a vendor that can help provide maximum impact with your exhibit.

If you plan to participate in trade shows regularly, you should think about spending more for a more impressive display. The pop-up display is a great way to lure attendees to your booth and you might be surprised at how inexpensive they are. A quality vendor should help you find an appropriate price.

Lastly, here are some low cost, high impact ideas that will surprise you. The appearance and attitude of your staff will have a large impact on your company's success. Send only your most outgoing staff and have them dress in coordinating outfits that represent your company well and trumps the attire of your competition. Dressing nicely and keeping a smile on your face are always good strategies.
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