Making the Most of a Business Opportunity

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The Internet is home of the business opportunity ad. While some are not legit, others do have the potential of netting you a pretty penny. Once you have found such an opportunity, it is important that you make the most of it but to do so wisely, you will need to observe a few tips and tricks that will not only help you to earn money, but also protect you from losing any of your hard earned cash in the process.

When you are starting out in pursuit of your business opportunity, you will need to juggle your full time job and your extracurricular pursuit. While it might be tempting to throw caution to the wind, quit your job and pursue the opportunity full time, it is extremely unwise to do so. You will still have bills, and if you have a family, it is unfair to expect them to suddenly make do without the little extras they have come to appreciate.

Instead, go ahead and work your regular job while expanding on your business opportunity. This will prevent you from having to give up after a few unsuccessful months with maxed out credit cards.

Building a business takes time, and if you involve friends and family, you will probably be able to do so a lot faster. Of course, this should not mean that you try to peddle your nutritional supplements that are part of the business you are building at every family reunion. Instead, you might be able to involve some family members in the business end itself.

Do you need help with taxes? Maybe an aunt is good at doing them! Do you have questions about licenses and insurance? If you have a stay at home dad who is willing to do some work in exchange for a bit of money, these headaches could be taken away from you. In short, rare is the entrepreneur who makes money all by her or himself from the basement, yet plentiful is the entrepreneur who with the help of friends and family succeeded!

Your business opportunity requires exposure, yet there is more to advertising than paying for a three by five ad in the local rag. Instead, attend trade shows, hand out flyers, print up business cards (not the free ones that carry another companys logo on the back) and network with other entrepreneurs.

Do not stay home when you are trying to build a business, but instead go to where the business world is located and get out the word! This ensures that you will truly make the most of your business opportunity without having to spend money you may not yet have earned on costly advertisements that may not be as effective as you had hoped.

Other ways to market your business.

1. Personalize your business cards with a company logo. Be sure to include email addresses and website URL on the front.

2. If you sell a product, carry several samples with you. Attach a business card to the front. You will be prepared the next time someone asks you What do you do for a living?. Hand them a sample along with your contact information so they know how to get more.

3.Collect email addresses from everyone. Contact information can be as good as money in the bank.

4. Start a monthly newsletter filled with updates and special promotions for your products and services. Snail mail it and email it out to every address in your data base.

5. Learn to write good copy. If you do not have time to educate yourself, hire an exceptional copy writer to assist you. Good copy makes a difference between booming business and lost sales.

6.Request testimonials form experts in your line of work, than use them to promote your business.

7.Publish your business in every available marketing directory in your area.

8. Word of mouth can make or break a business. Talk up your business when in public and enlist friends and family members to do the same.

9. If you do not have one already, get a website. Keep it low key, professional, easy to navigate and full of quality content. Do not overuse graphics and flashy plug ins that slow down the time it takes for your page to load. Spend some time creating a catchy headline or slogan for your business. Now would be the time to use the copy writer again. List your web site with directories like Google , Yahoo and Inktomi. Make sure you read the webmasters guidelines and ensure that your website conforms to the search engines terms of service.

10. Get the word out about your business online by joining discussion forums related to your area of business. Post links back to your website and exchange links with other businesses that compliment your service. Avoid associating your site with fly-by-night or shady businesses. Only allow your links to be posted on high quality, reputable sites. Only post links on your site to businesses or websites that you have researched thoroughly. This can improve your page ranking and help you move up on the search engine results page.

11.Procure advertising space in your local newspaper above the fold. Check into hiring a professional speaker to read a specially prepares script advertising your business( once again, consult that excellent copy writer) and have your new radio commercial played during prime listening times. If you can only afford a few minutes of radio time, it is still a good investment.
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