Mobile Games are More Popular Among Women

By: Mark Bishop

A research conducted to understand the mobile gaming habits among people indicated that mobile games were more popular among women than men. The results have come as a shock to many of us who believe that mobile gaming is more popular with the male species. The mobile gaming market is although small but growing. We have to believe that women are also taking interest in mobile games and that too with full enthusiasm.

In fact, mobile phone manufacturers are making more and more accessories exclusively for women. Women have now adopted modern technology for easing their lives and entertaining themselves. Today, mobile phone games and entertainment have emerged as the new and one of the more powerful channels, which has the power to influence the lifestyles and culture of our times. Women are getting attracted to the visually powerful gaming environments, specially mobile java games, soft colors and upbeat themes.

It has been found that women are fond of short gaming sessions, frequent rewards, social interaction in their games and the ability to customize their mobile gaming experience. They generally like word games, puzzles, etc. They are also attracted to mobile games involving fashion, romance, etc.

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