Career Track Seminar Company

By: Olivia Hunt

Career track offers more than 3,000 seminars annually in nearly 400 cities on three continents, and the number are rising. The success of career track is based on astute marketing and a clear picture of the firm's out customers. By pricing seminars as low as $40 rather than several hundred dollars per person, the company captured the market for women in emerging professional careers. "We gave more value at one fourth the price," says Fred. "A lot of people price seminars according to their costs; we price our programs at what people can afford".

Among career track themes are "image and self-projection," "Getting things Done," and "How to get results with People." More than 500 seminar themes exist in the firm's portfolio, but when the business started, a determined effort was made to identify women in dynamic career positions. Once established, career track diversified to provide on-site seminars to large corporations, including IBM, AT&T and General Motors. Reaching $25 million in 2005, the entrepreneurs took aim at government agencies. New themes emerged for corporate and governmental clientele, such as productivity, improvement, quality performance, creativity, and office system development.

Fred recalls that the company began with a vision of success that had little similarity to what it is today. Every Saturday he said we'd collect a couple of hundred bucks from 20 or 30 people eager to hear how to get ahead in real estate or stocks something. I realized quickly that nearly anyone could put on a seminar with a sexy massage, and we decide to do so.

Career track's first seminar for working women on "assertiveness training" was held in Crown hotel conference room. Fred worked for several months researching the topic and putting the seminar together, then they decided on a $40 fee and placed several ads, and then the company was born. Now this company is working online also.

The concept was to provide valuable seminars worth $40 and they felt good about what they were offering. The topic seemed obvious because no one seemed to be paying any attention to working women or their career problems. A half-day seminar on how to be more assertive in their jobs just seemed the ticket. But their so-called vision was just that-to offer one seminar to working women on assertiveness and hopefully make enough to buy tacos for a week or two. We had no idea of making lots of money, or hiring people.

Once we realized that how many people wanted quality seminars, Fred notes, opportunities seemed to be everywhere. If they had mapped out a business plan then, it would have looked like a spider web with market opportunities every direction. College students' needed-and still need-practical information on writing resumes and getting jobs. Women still need help negotiating for promotions and being assertive about their careers. Men need stress management. And we all need to improve our careers, our self-images, and our knowledge of the world around us. If they had not created career track company, someone would have, and in fact, a lot of companies are doing same thing now such as global career company, monthly seminars company etc.

Today this company spends its time on two distinct business activities. The first, and most consuming, is market research. The second is the actual development of career track training programs. Success in their eyes, comes from first understanding the $1 billion seminar and training industry in Asia, then planning carefully to address a distinct customer within that industry.

Careers and Job Hunting
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