A better way to approach Sales in Retail sales Jobs

By: John Bult
Shopping on your local high street can be afrustrating affair. Many people try to avoid the experience at allcost, and with online shopping becoming more and more user friendlyon a daily basis, there’s no wonder why so many people are movingaway from it.

I find shopping on the high street a veryfrustrating experience, not only because of the vast amount of timespent queing to pay for the purchases!

As a sales person, Ifind it hard not to over look or to analyse the techniques that thepeople I encounter in day to day shopping use when it comes to sales jobs.Retail sales staff do have a vital role to play when it comes to thestores making sales and ultimately money from their items.

Withthis in mind, I find it hard to believe that the major forces inretail don’t have a good training program to get their staff up toscratch when it comes to sales techniques.

If this is the case, thenmost of the time it must be the sales staff who fail to take it onboard, or use what they have been taught, as most of the time I findthat staff use poor sales techniques.

The one sure way of notmaking a sale is to approach a potential with a closed endedquestion. A closed ended question is one that prompts a one worded,or simple response. For example, if somebody asks you if “you needany help", your response is more than likely going to be “nothanks".

Why is this? Well it’s part of our traits. It alwayshas been and most likely will always be. When you are shopping youdon’t want to be bothered. Most of the time you won’t like thethought of somebody pushing you into a decision to purchase anythingat all.

Instead of that question, people inshould use aquestion that will prompt a fairly decent response, one which can’tbe a simple “no". The easiest way of doing this is to ask about atype of product that they may be interested in. For example, a shoesales man could ask about the type or style of shoe that the customermay be interested in.

There can be no simple “no" responseto it, unless the potential customer severely lacks any type ofpeople or communication skills!

A simple yet effective changeto your opening question in retail sales jobs can make a huge differencein the progress you make.

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