Thinking of starting a sales recruitment agency?

By: John Bult

Youmay be an experienced recruitment consultant looking for adventure,or a Director looking to 'go it alone' or perhaps a manager in anindustry on the receiving end of recruitment services. If you areconsidering setting up your own sales recruitment agency there'splenty of things you'll need to think about to plan for success, orindeed to decide if it's the right move for you. Here's some of themost basic areas you should be thinking about to avoid unpleasantsurprises.

  • Where will you get your initial clients from? You may be thegreatest sales person in the world, but building clients for a newsales recruitment company from scratch is a tough task. You reallyneed so form of a head start, whether it be industry colleagues whocan give you a foot in the door, or existing recruitment clientsthat you can 'legally' take with you when you go from your presentcompany. If you can create any immediate cleints, you will needsome associate arrangements with other sales recruitment agencieswith whom you can split fees if you fill their vacancies.

  • Where and how will you advertise your new brand? Advertising is always a major recruitment cost. Remember, you willbe trying to compete with companies already established with adatabase in place, who are also advertising. If you under cook youradvertising budget this is likely to be a fatal mistake. To reducerisks, your business plan should be bold with initial advertisingrather than timid.

  • How much money will you need to get started, and how much have yougot, or can you get? You need to be honest here. You need to workout how much money you would need to run the business for 6 monthswithout much income, and run it properly without short cuts. If youcan't raise this amount of money you're taking a huge risk if you goahead. Most new sales recruitment agencies that fail, do so becauseof cash flow issues early on, not becase they couldn't do therecruitment.

  • What grants can you get hold of? If there are grants available youneed to get in early, it may effect your whole model if there arefinds available, it will very much depend upon your area and localgovernment policies.

  • Where are you going to run the business from now, and in 3 years? Many sales recruitment agencies are born at home, but you do need toconsider future plans. If you plan to grow and want offices, wherewill they be. Should you start with portable phone numbers (eg0845) and a BO Box address to avoid having to pay for a whole newset of stationary. If you need staff, where will you look torecruit? Is your geographical location going to be limiting?

  • How well do you handle pressure and failure? Starting any newbusiness is tough and sales recruitment is no different. No matterhow successful you are going to be in the long run, you willexperience a whole load of difficult emotions in the early days. When candidates turn down jobs after they've been offered, and youneeded that placement to pay the gas bill, it can all get reallyuncomfortbale. You need to be the sort of person that digs deeperin these situations rather than one who folds up.

Startinga sales recruitment agency may well be the most exciting andrewarding thing you've ever done. As with so many things in life,success, or not, is often determined before you start through payingattention to the right things and planning properly. Hopefully thesetips will give you some ideas as to where to start. Good luck

Human Resources
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