Online Business Marketing Strategies

By: Eric Dick

Marketing Your Home Based Business Offline

Newspaper Classified Ads: Sales Job Section vs Biz Opps.



Sales and Marketing-more leads, but more job oriented. Most people do not want to speak to people in the job mindset. If this works for you great, nothing is "wrong" per say, but I would imagine that you do not want to speak with Mary Jo Wal-Mart who just decided that she wants a better life for herself. Do people like Mary Jo go from rags to riches, absolutely, but these are not the types of people you want to focus on. It will take some time for your ad to get going; do not change it for 3 weeks. It typically takes 6-7 exposures for some one to act on your ad. Go for long term, cheapest rates, try 3 months. You will brand yourself in this particular paper.

Find out who you are looking for, who are they, what do they do, what area are they living in. Find people like you who you feel you would relate to who are looking for a profitable home business. Use a 3 line ad, do not write a biography, and use something catchy.



College Grad Finds Finds Cash Cow

Ceo Income No Ceo Stress.

Call Eric Dick 888-840-0363

That's my actual number call me to find out more.

Don't write

Home Based Business

Earn Residual Income

Make Executive Level Pay

Call Jane Smith 888-888-8888

Sell lifestyle. Take Enough Vacations This Year?

Tired Of Missing Your Kids' Ball Games And Events.

Get the Idea.

Use Sundays and Wednesdays, those are the big days. Set it and forget it. Go for a 6 month contract, leave it alone.

Write ads that are sexy and creative, Capitalize Each Word. Incorporate lifestyle, and freedom. Write ads you feel good about. Find your marketing voice. Stay away from ad brokers, they are full of crap or broke. Ask for a proof. Google's new print ad feature is a great resource. Tear sheets or proofs are sent to you when your ad goes out.

www.newslink.org and www.newspapers.com go there, find a list of papers, get the rules for placing them and select a budget. www.newsvoyager.com is also very good because it links you to the online version so you can see the personality of the paper. Online classifieds can be good as well.

I hope this helps you begin to understand how to be an effective marketer. More strategies can be found on my

If you are thinking about a real go for it, find one that works for you and will provide you with what you want.

Always feel free to contact me and make it a great day.

Eric Dick

888-840-0363

Marketing
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