How to Keep the Doors Open to your Small Business

By: Trisha Frauenhofer

Many small business owners are slowly going out of business. Why is this happening? Well, it is something called the Internet, and millions of people are turning to it every day to do their shopping. Why? Convenience and quick accessibility is key. So what is the small business owner to do?

This is where most small business owners give up and quit. They will close the doors and hope for a better tomorrow. However, if they would only look beyond the horizon to see what they can do now to create a better tomorrow for their business. If the Internet is being used more now than ever for shopping, why not advertise your small business online?

O.K., you are probably thinking that it would cost way too much time and money to get your small business on the web, and it isn't even going to be worth it. Well, this is not a fact. You must first uncover the truths of how to market online with a small business budget.

Finding a place to host your site can be expensive, or not so expensive. It all depends on where you choose. You must be careful to do your homework before signing up with the first hosting site you run across. Would you rather pay $100 a year or $10 a year? With GoDaddy.com, it only costs $10 a year for your own domain name. Do your research before jumping into any major decisions about where to host your site.

Now, once you have your site up on the web, you want traffic to come there, right? Without traffic, there is no reason for your site to even be on the web. So, in order to get traffic to your site for free, you can check out Squidoo.com and MySpace.com. These sites are some of the newest forms of advertising used by many small business owners to get their business name out there.

The Internet is full of forums, chat rooms, message boards, etc. What can you do with these? Go on there and make your comments. Refer them to your site. After a while of doing this, you may have really increased your traffic enough that you can hire someone to do it for you.

Advertising is key to getting your small business name out on the web. So, when you send emails, post to forums and message boards, include your web address in your signature. People will be interested and click to see what it is all about. If they aren't, they may know someone who is and refer them to your site.

There are many more cheap ways to get your small business up on the web, but these are the basics. If you apply these tips to putting your business on the web, you will no longer be thinking about closing your doors. Instead, you will be thinking about how to expand.

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