Level Playing Field for Small Businesses

By: LowCostPR

Press and media coverage is an important part of the marketing armoury for start-up and small businesses attempting to get noticed and differentiate themselves from the competition. Many of them fail to use this powerful business tool simply because they can't write the release themselves or afford professionals to do it for them.???

To help them achieve coverage, an online press release writing and distribution service has been launched, designed specifically for small businesses with small budgets.? is the brainchild of Bedfordshire-based Ultimedia PR, which in 2008 was named as one of the top 10 public relations companies in the East of England, and was founded in 1994 by principals Val Jefferys and Colin Caldicott.?

Colin explained how the idea came about. "For several years we have run our 'PR for Virgins' workshop for clients of Business Link, East of England.? Many of the delegates realised the benefits of PR to their business and wanted to use our services, but at their stage of development, it just wasn't viable for them to take on a full time agency and have to sign contracts and pay long-term retainers."

"We researched different ways to offer a service that still provided clients with professional public relations support, but at a budget price.? Streamlining the service using the website as a vehicle for an online writing service, we can now provide a press release for just ?195 plus VAT."

The company also offers a menu of additional services clients can utilise according to their budget including press release distribution, writing case studies and more in depth press articles.?

Added Val,? ''Although we have only just launched this service, we have already had a significant level of interest from across the UK, in fact one of our first commissions came from Manchester.? I firmly believe that every business, no matter how large or small, benefits from positive exposure in the press. Lowcostpr provides an affordable, easy to use service to help them achieve it."

For more examples of how publicity can help your business visit for a free copy of the 'A to Z' of PR.

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For more information contact Val Jefferys or Colin Caldicott at Ultimedia Public Relations, tel: 0870 753 1199??

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