Why Does your Business Exist? Letting Others in on your Secrets

By: Cherie Ang

You're standing out in front of your company, letting the noonday sun shine on your face as your smile stretches from ear to ear. You finally did it. You made your dream come true. You are the proud owner of your very own business. Perhaps you were struck with the idea in the middle of the night several years ago, and couldn't believe providence had favored you with such a tremendous plan. Maybe your business is the culmination of several years of concerted research and advice from others in the industry. Whatever the case may be, you couldn't be prouder. Your dream is alive. Unfortunately, no one else knows. Well, sure your freinds and family know about it (though even a few of them look at you cockeyed whenever you try to explain your-admittedly different-plan of success). But what about your potential customers? How will they find out about your baby?

A great way to start to let people know about your business is to get recommendations and testimonials from respected members of your community. These people don't need to be famous, even on a local level. As long as they are established professionals, their seal of approval can do wonders for your business. As an example, let's say you are providing counseling services for underpriveleged teens. If you can get a local reverend or a respected social worker to recommend your service, you've won a major battle. This will immediately make you legitiamate to the community at large. How you make this recommendation known is up to you, but you should definieltly let people know about it. For best results, choose the least obnoxious way possible.

If your community has fundraisers and other public events for charity, consider putting up some moneuy to sponsor either the event or some of the participants. This can not only get your business's name out there, but it connects it with a positive image. It can also be used as a tax write off at the end of the year. Another thing that's great about sponsoring charity events is the chance to network with some of the business stalwarts in your community. And finally, putting up money for several of these events could put you in line for an award that could earn you free press coverage, which is like advertising you don't have to pay for. On top of all that, you get to make a difference for a chairty that is doing good works in your area.

Above all, the selling of your business will work best when you can convince a certain segment of the population they can no longer afford to be without your products. If you can do that-if you can fill that need-your business will succeed with flying colors. Certainly you have a vision for your company and you see why it's needed, but until you can make others see the same thing, a dream and a vision is all it will ever be. Follow some of these hints to let everyone in on the secret of your business.

Entrepreneurship
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 

» More on Entrepreneurship