Selling Your Home On Your Own

By: Jason Loucks

Selling Your Home On Your Own

The time has come for you to sell your home. You have made the necessary upgrades to ensure optimum return. You have made the decision to sell it yourself, bypassing a real estate agent and their fees. You want to be sure that you are going to hit the market prepared. Afterall Sselling a house on your own can actually be an enjoyable experience. 

Selling Your Home On Your Own

1) Start Telling People Your House is For Sale
Get the word out that you are selling. Trumpet that fact like a swing-era horn line. Put a sign on the front lawn. Tried and true, but effective. Tell people you meet, so they can tell people they meet. They may know family or friends who are shopping for something in the vicinity. They may as well check you out while they're at it.

2) Advertise Everywhere
Advertise in the local paper, on the grocery store bulletin board and Online. There are online home listing sites you can exploit that cater to private sales. Some charges for a fee and some aboslutely free. 

3) Read About How to Sell Your House
Check out online resources to help you market your property properly. Check online sites that teach proper selling techniques and systems for selling a home. Research sites that offer tutorials on the basics of promoting real estate.

4) Distribute Flyers
Make up inexpensive, but professional looking flyers that advertise your home or investment property. You want to get information in front of as many people as possible. Remember, you won't have the resources to get the exposure you want as a real estate agent does. You will have to work hard and think smart, to make it known you're selling your property.

An addendum to the above is if you're in a high demand area, with a high demand house because of its features. You won't need the exposure that would normally be required. It's the perfect scenario for a fast sale because of the quality of the product, and location, location, location.

5) Get Your Price Right
Make sure the market price you set reflects time on the market. You may want to price lower to encourage a quick sale. You're saving real estate fees anyway so you may be able to take a bit less. If you decide you want to ask more, you may have to risk the house being on the market longer. With that, you have the extra carrying costs and the impact it will have on your final profit.

6) De-Clutter
De-clutter. Spaciousness is a selling feature. Create a feeling of openness. Let the walk through the house flow easily from room to room, as much as you possibly can.

  • Remove Your Personal Effects
    Before showings or open houses make sure you remove all personal effects, within reason, from view. This includes family photos and 'unique' (re: bizarre, strange) knick-knacks. You want the house to appear as being neutral. You want it to appeal to the widest audience. Most homebuyers cannot see past the clutter or the personal ambience you've created for your home.

7) Stay out of the way when people view your house.
But be available for any questions they may have. Let them feel comfortable and not hovered over. Don't act like a salesperson ready to attack in a shoe store. If you have children or pets make sure they are elsewhere as potential buyers wander about.

Selling Your Home On Your Own
Applying the above principles will present your property in the best light. Properly performed, these activities will make the selling process an easier task for you. It will also make the buying process easier for your potential buyers. You may find that potential buyer anteing up and making you an offer you can't refuse.

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