Hype and Honesty

There are two kinds of advisors out there in the work at home community. There are those who are offering a great deal of hype in hopes of drumming up business for themselves and there are those who are offering honest information and services. Your success may boil down to being able to separate those peddling nothing but empty promises from those who have something valuable to offer.

There are hundreds upon hundreds of internet marketers and others online who are willing to promise you the keys to a system that will generate huge profits without requiring much work on your part. They will tell you it is possible to sit back and cash checks without doing any work.

That's an inviting prospect. It's particularly attractive to those who are considering home businesses. That's because many who are drawn away from the rat race want to build successful futures outside of the traditional workforce. They are often motivated by two desires: They want to earn more and they want to have more freedom in terms of their time.

The high-hype "do nothing and grow rich" sales pitches target both of those desires. Though often wrapped up in a clever package with great copywriting and a strong air of legitimacy, these "no action, big money" schemes are nothing more than empty promises.

That may seem obvious from a rational perspective, but every single day, countless individuals plunk down their hard-earned money in hopes of finding a quick fix to their situation. The hype-riddled marketing of easy success plans tugs on subconscious heartstrings very effectively and even otherwise brilliant people can find themselves spending money on ideas and plans that won't help them reach their home business dreams.

Fortunately, not every online home business offer is of questionable integrity. There are success plans and business opportunities out there that work. They provide people with a means to reach their goals. These plans may not be as seductive as the high-hype nonsense, but they are effective.

If you are looking for a home business opportunity, make sure you are dealing with a legitimate, straight shooter. If you find yourself enticed by an offer that promises you instant wealth without any required action on your part, examine the deal closely. Utilize your critical thinking skills and find a way to look at the offer objectively.

Meanwhile, continue searching for opportunities that make sense and don't over-promise. Find proven systems and businesses that make sense and that don't rely on outrageous promises and a sales pitch designed to hit all of your buttons.

It is possible to make a good living from your home business. In fact, it is possible to earn a massive income. Doing so, however, requires working a real and proven plan. You can make money only working a few hours each day, but you can't hope to reach riches by doing nothing.

Separate the hype from the honesty and align yourself with those who are making legitimate business offers while ignoring the siren songs of those peddling little more than empty dreams.