| To become a superstar in the MLM business, a newbie must first understand how this unique business opportunity works. For instance, when you work in a conventional business, you are selling a product or service and that is it. People come into your shop because you are selling what they want to buy. MLM, on the other hand, is different because you are selling a solution more than a product. You are offering a prospect exactly what they want, a solution to their current problem, whether it is lack of money, or lack of time or both. Often, people who are beginners in MLM don't understand that prospects won't simply sign up because they have always wanted to be in an MLM business or their life revolves around the products that the MLM business offers. If this is the approach taken, they may never find a suitable prospect to share their MLM business with. When prospecting an MLM business to other people, newbies should understand that the MLM business and products have very little to do with the opportunity. MLM is not like a door-to-door sales business where it is just the products that are being sold. Products may be what will get the initial interest, but it is really the opportunity for more income and time that is the hook to get recruits. What will make a superstar is how skillfully the opportunity is explained, weeding out the uninterested from the interested leads. The newbie must learn to explain the opportunity well enough that the prospects can see how easily they can duplicate the success of others. MLM is based on a system that keeps it strongly tied together. Everyone's success ultimately rests on helping others to succeed in realizing their goals. Newbies should also understand that prospects are more likely to join if they feel that they will be helped to succeed by those above them rather than the prospect helping the sponsor by signing up. The easiest way for a newbie to achieve their goals is to help other people realize theirs. When talking to a prospect, steer the conversation in their favor, ask a prospect questions about their life. Don't be like a Spanish inquisition, just conversationally ask prospects about work, what they hope to achieve in life and things like that. When they bring up a problem, such as not enough time or money. Offer them a solution. Newbies should also know how to separate quality prospects from the prospects that are always not going to do anything. Prospects need to be like-minded go-getters who are serious about reaching their goals, regardless of any obstacles that are put in their way. Once a newbie knows the difference between traditional business and selling and how an MLM business must be marketed with an entirely different approach, they will be well on their way to becoming a 'Super Recruiter'. |
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