Leedscast is Launched

By: Krissy Haze

LeedsCast, the world's first virtual city guide, has been launched in Leeds. LeedsCast can download useful information to mobile phones in just 20 seconds using Bluetooth technology.

LeedsCast uses a system called gogo, which was created by Leeds-based creative agency an agency called england in an attempt to make Leeds city centre easier to get around. Residents and tourists alike can use the guide to access useful information about Leeds including restaurant details, hotel information, local news headlines and taxi firm numbers.

Using the revolutionary new gogo system, LeedsCast can identify the zone of Leeds that you are in and then use this information to offer incentives such as shop discounts that are relevant to that area. In addition to this, the system can also provide you with walking directions to your nearest LeedsCast zone.

LeedsCast zones, which are areas where you can download the guide, are located in various locations throughout the city centre, including Millennium Square, Leeds Visitor Centre and Leeds Central Library. There are nine LeedsCast zones at the moment, but it is thought that more will be launched in the coming months. Once you have downloaded the information you require, it remains is accessible from wherever you are and it is updated when you return to a LeedsCast? zone.

Much of the content for the LeedsCast system is being provided by Marketing Leeds. Marketing Leeds chief executive Deborah Green says that she is "proud" that Leeds are launching the first virtual guide and thinks LeedsCast will become "vital" for tourists and residents alike. She said: "Leeds is proud to be hosting the world's first virtual city guide, and we're really excited that through this technology we can open up new channels of communication with people who come into the city. For visitors it will be a vital source of instant information, while for people who live and work in Leeds it can provide details of upcoming events, useful contact telephone numbers, regular news updates and exciting offers. LeedsCast represents a new era in location-based city marketing."

Tony Stanton, Chief Executive of an agency called england, is excited about the new gogo tool, which he devised and feels has endless possibilities. He said: "LeedsCast is the first city application of gogo and there is already much excitement about the launch. The potential uses of this technology are endless."

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