Themes are Most Important for Boutique Hotels

By: Bjorn Olav Jonsson

Theme of any boutique hotel plays a very important role in deciding the popularity of that hotel. Especially now that when people know that this is what boutique hotels are famous for, the role of these theme designs becomes even more important. It's entirely up to you, how you organize this concept of themes and design to increase the attractiveness and the name of your hotel. The fact connected with boutique hotels is that everything done is for one cause i.e. to make guests feel more comfortable. For boutique hotel owners, choosing a theme and applying it can be a very daunting task and also very risky. To remove its risk factor one need to plan very carefully, research very extensively and then finally, market it very broadly.

The hotel can set its design around any theme. The most popular and the most common themes are the books, music, art and the artists. The most important thing is that the idea of the theme needs to match the interests of the market demands. This is extremely important so that a boutique hotel can retain the major part of market of that area and that too without any big compromises with its design principles. Many hotels have the tendency to develop their unique theme design in order to get more attention in market and uniqueness in itself.

Once the theme is selected, the main emphasis has to be laid on planning to see that design is properly and seriously considered rather than just combining some colors and some frames of artwork. For a boutique hotel with a very unique theme and design, it's very important to keep the planning process very well maintained and very serious. This is the only way to make unique designs clearly visible in every room of the hotel plus every public place of the boutique hotel.

Putting the design through executing the process is very important. This part may include some architectural work and some building work. This also contains some decoration, furnishing and fittings as well. To make a theme look original and very unique, boutique hotels owners try to get everything from original and classy sources. They can spend months in fetching the appropriate furniture, artworks, accessories and fittings that matches the theme. They always try to get as close as they can to the theme, style and design they are looking for. This dedication and attention towards the minutest detail in setting a room differentiates a boutique hotel from any other hotel.

Marketing a hotel also plays a very important role. Once the hotel is near its completion, the owner needs to market extensively about the hotel. Themes and designs again becomes a trump card in this area. For better marketing, it is very important for market to know what the specialties are and qualities of that boutique hotel and what the best things that it offers are. For this purpose nothing is better than magazines, newspaper, travel guides and the most important source for marketing is online marketing. For an effective marketing the hotel needs to have very unique theme and designs. This is the only way that you can attract more consumers and get more and more bookings for your hotel.

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