The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel. TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000. Online travelers surf to two or more travel websites, spending an average of 37 minutes. 10 million travelers responded to email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel. TIA stated that the top 10 travel websites are:
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market. As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
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