Get Great Photography For Your Catalogs

By: print_place01
More than your catalog printing content and listing of your products and services, what attracts your target readers to your catalog printing project are the photos and illustrations you decide to include in your print marketing materials.

A picture paints a thousand words. That is why in your catalog printing project, you have to make sure that your photos and pictures paint a pretty picture when it comes to promoting your business.

When hiring a graphic designer and photographer to work for the elements in your catalog printing project, hire someone who knows everything there is to know about photography because it can make or break your target readers’ reaction to your print catalogs. Or if you decide to do it yourself, here are a few suggestions to help you get the most of your catalog printing photography experience:

Product/Service is king.
You always have to remember that without your products and services, your catalog printing project is nothing. You only have your catalog printing pieces because of one reason: to promote your products and services.

No matter what the style, design or layout of your pictures and photos, the bottom line is to highlight your products and services.

The most popular catalog printing photos are often featured in bold and brilliant colors, with clear and concise format, no background, but with a soft drop shadow. This makes it easy for your target readers to know what’s in store for them.

By using no added element to enhance your products and services in your catalog printing photography, it produces better pictures by:

• making the feature products seem like they’re ready to jump off the page;
• creating much larger photos;
• providing the easy transition between the product edges and the page, which is done by the drop shadow effect; and
• creating much flexible product photos and pictures.

Group Shots: Avoid Like The Plague
Although your catalog printing project includes many of your products and services (in fact, all of them), it doesn’t mean that you have to get them in groups to maximize your space. You put them all together in groups to help you give equal exposure to each one of your products.

However, studies have shown that instead of giving each of your products the proper exposure, group shots only make it less favorable to the eyes of your target readers. More than anything else, your group shots of your products help in decreasing your products’ sales opportunity in your catalog printing project. Better to just do them individually.

Always get full ownership rights.
Most photographers charge you per photo done. In addition, they retain the ownership of the photo rights. In order to avoid this, you might want to look for a catalog printing photographer who charges by the hour and lets you negotiate with them regarding the unlimited use of your catalog printing photos or even outright ownership.

And as always, the bottom line is to get a catalog printing photographer that is willing to work with you to achieve what you have in mind for your catalog printing project.

Every person you let in to help you come up with an award winning catalog printing (for your target readers, that is) should act and do their tasks like family – caring for the project and wanting the same things that the owner dreams for his or her business. Only when you find these persons that you’ll be guaranteed to achieve your dreams for your business.

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