What To Look For In An Advertising Agency

By: stermak
When it comes to choosing an advertising agency there are many factors which can dictate how you decide which one is best for you. This article gives a brief insight into factors that can make a big difference when it comes to finding an agency which is a good fit for your business, your goals and your budget!

Portfolio

Before you work with any advertising agency it can be a good idea to look at their portfolio first. This will allow you to get an idea if their creative work is up to scratch, and can also give you an opportunity to see if they have worked with any other companies that operate in a similar sector to your own. If you feel that you would like something similar for your company that they have already done in the past, then you can be far more confident that you will be able to get what you are looking for.

Testimonials

Even if you've read case studies and looked at their portfolio, you should still get testimonials from clients the ad agency has worked with in the past. Why? Even if you think their work is up to scratch, that doesn't mean they delivered what their clients were looking for, and it also doesn't mean they managed to complete the job on time and on budget. After you have read testimonials from their clients you should also consider getting on the phone in order to confirm that the testimonial you read are above board. You shouldn't believe everything you read!

Pricing

When it comes to pricing, choosing the cheapest option isn't always best. Different agencies have different levels of skill and this can often be reflected in their price. On the other hand, choosing the most expensive option will not always mean that your choosing the agency that's best for your business. If your company has a strict budget that you can't go over then you should certainly work with a company that is able to offer a fixed fee pricing structure. The reason for this is that hourly rate marketing consulting can easily go over any original forecasts as the job gets under way.

Competencies

Some advertising agencies are better at doing some things than they are at others – this is only natural. However, if your looking for a company that is particularly good at a certain type of service, then you shouldn't think that because they are good at one thing that they are good at another. An agency that's great at graphic design won't always be good at planning a media buy, and vice versa. That's why you should always ask agencies what they are best at, in order to get the best idea of whether or not they are a good fit for your company.

Understanding Your Business

It's important that agencies understand your business. That's why one of the most important criteria when choosing an advertising agency is ensuring that they know as much about your sector as possible, and that they appear to take an interest in what you do. If they don't then this could be a good sign that you've not found the right agency yet.
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