| If you are marketing online, it's essential that you know how to write effective ad copy. If you can string two sentences together, you can learn to write effective ad copy. Best advice- "Enter the conversation already going on in your prospect's head". People don't care what you are selling, they care if you can solve their problem, or meet a need. Talk about what they want to buy, not what you want to sell. 1. Use a hand written letter on your ad copy instead of text. Write the ad on a piece of paper, scan it and publish the ad on your web page. Adding a personal touch will always increase your sales. 2. Publish a list of famous and respected customers who have bought from you on your a copy. People are more likely to think that if these people bought from you, they should also trust your business and purchase your products. Make sure to get their permission first. Local personalities and celebrities count! 3. Show before and after photos for your products on your web page copy. Show the problem picture and then beside it, show the picture of the resolution to the problem when they use your product. 4. Need more testimonials? Hold a contest- the top five people with the best testimony get their product order for free. Boost your sales! 5. Include an article or review that has been written about you or your business with your ad copy. This will show people that your business is respected and will increase your credibility. To get the article, send press releases with pictures to the local paper. Make sure your press release is in the paper's best interest, not yours! The paper won't do a story on your business, unless they think it will matter to their readers. Getting published will get you the publicity you need. 6. When you offer free bonuses in your ad copy, also list the dollar value beside each bonus. People will feel they're getting a good deal and it will increase the value of your product. Keep it honest. The good feelings and excitement of the bonus will turn to cynicism and distrust if your customer feels the value of the bonus was inflated just to get the sale. Would the bonus truly excite you? 7. Include your own picture on your ad copy. This will show people that you're not hiding behind your ad copy and will increase their trust. Also, include your contact information below the picture and a brief statement or quote. Got kids and pets? Include a family picture too. 8. Tell your potential customers on your ad copy that you will donate a percentage of their purchase price to specific charity. This will show them you really care about the people. They may just buy your product to donate to the charity. Speaking of donating to charity, set up a program where customers can refer charities. 9. Ask your potential customers plenty of yes and no questions in your ad copy. The questions should remind them of their problem and make them think about what will happen if they don't purchase your product. 10. Tell your potential customers they will receive a free prize if they find the five words in your ad copy that are misspelled or spelled backwards. The longer you can keep someone reading your copy the greater chance of them purchasing. And test, test, test. Keep making adjustments until you are getting the result you want. You can write the cleverest copy, but if you ain't getting the action, the copy is a waste of time. You'll be surprised at how the simplest changes can sometimes increase results significantly. |
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