London City Potential Candidate to Host Next Super Bowl Showdown

By: Julie Smith

North American football arrived at Wembley Stadium last weekend for the first regular season NFL match ever to be held outside the US. All the emotion of the football show traveled to London including the cheerleaders and thousand of fans who applied for one of the 81,000 tickets in sale. In the middle of the rain, the Giants fought hart to duplicate their dominance scoring a 13 to 10 against the Miami, Dolphins.

But the arrived of the NFL to Europe means a lot more than a regular game played outside home; it also means a little taste of the start of the US most popular sport globalization. The game at London could be the first of many to be play in Europe in the next years since NFL bosses are definitely hoping to increase awareness of the sport around the world.

The idea of expanding the NFL frontiers goes beyond of growing by attracting fans in other countries, of course it also include a great deal for a business which involve around $7 billion of dollars per year. Actually, couple days ago in a sports business conference in London the NFL Commissioner Roger Goodell talk about the topic saying that the focus of the international strategy is to present the NFL to the widest possible global audience in new ways.

However, there is an inevitable conflict between what the NFL as an organization wants and what the public really like. Many US fans are upset about the proposed outsourcing of American football games in general. Moreover, the Super Bowl has become a national holiday and the idea of expanding the frontiers does not sound any appealing for US football lovers.

The games in Europe will definitely have a different format than Norte American, to fit with the demands of the market. Actually, on Sunday's game for first time in the NFL history, the on-field advertising was allowed that way North American fans could see it over Fox Sports. The New York Giants and Miami Dolphins game was like a little Super Bowl, transmitted in 39 countries with commentary in 21 different languages.

Nevertheless of what the North Americans fans do against the football globalization, the Super Bowl has a huge economic impact and the bridge to Europe is already built; NFL commissioners will not lose the chance to entry the $90 billion sports market door of Europe.

Top Searches on
Recreation and Sports
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 
 • 

» More on Recreation and Sports
 



Share this article :
Click to see more related articles