How Do Bodybuilding Supplement Companies Get Away With It?

By: Jon Cardozo
In my previous articles, I've made no bones about the fact that bodybuilding supplements are not necessary for you to gain muscle. I've made the point repeatedly that you can build a large amount of muscle naturally and safely without supplements (and definitely without steroids).

I'd like to address an important question that keeps coming up. Namely, why do supplement companies do so well? I'm mainly referring to the weightlifting or bodybuilding companies. I'm not referring to general supplement products such as vitamins, minerals, probiotics, etc. Some of this may indeed apply to these kinds of supplement companies, but I think in general they tend to be more legitimate than bodybuilding supplements. So I really want to focus on weightlifting supplements specifically.

I've talked about why the supplements are unnecessary before. There are also some great comprehensive programs that teach you how to build muscle effectively without any supplements. However, let's get back to the question of why they're successful.

Bodybuilding supplement companies have had a great success because most people tend to look for the easy way out. Even though natural bodybuilding is a cheaper and probably more effective way to build muscle, it isn't as glamorous. After all, if you could take a pill every day that would magically deliver muscles without having to do any of the work, that would be a pretty good deal wouldn't it? The problem is that this kind of scenario doesn't really exist in the real world.

There are couple scenarios which tend to occur when people use bodybuilding supplements. The first possibility is that the trainee experiences significant gains which he then attributes to the supplements. In this situation, it is tempting to attribute your success to supplements, even though your training and diet may have played a bigger role.

The other likely scenario is that people will not experience any major results because they'll rely too heavily on the supplements. In this case, the trainee will probably jump from one supplement to the next trying to find the magic bullet. In the end, the company continues to make money because this new trainee keeps looking for the easy way out. And of course, if this aspiring bodybuilder ever figures it out, someone else will step in his place and send more money to supplement companies.

The bottom line is that supplements are not necessary for you to build a muscular physique. Relying on muscle building supplements can leave you disappointed and broke! Do yourself a favor and find a comprehensive muscle building program that teaches you how to build muscle naturally.
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