An Introduction to Pirelli Tires

By: Thomas Winn

Pirelli Tires is the world's 5th largest operator in terms of turnover on the tire market, with the highest levels of profitability in the sector. In 2006, the activities today under Pirelli Tires generated around 3.94 billion Euros of revenues, with growth of about 8.7% compared to the previous year.

Pirelli Tires is involved in the design, development, marketing, and production of tires for various types of cars, light vehicles and motorcycles, buses, trucks, agricultural and construction machineries. Within this market, Pirelli Tires concentrates on the high-end segments characterized by elevated techno-logical contents and high performance. Pirelli has established itself in positions of leadership in car and motorcycle tires. Today, Pirelli tires are perceived as quality, emotion and ultimate performance tires.

Pirelli Tires has built working relationships with the world's leading car and motorcycle makes through its technological expertise and has became the role model for all the leading automotive firms.

Pirelli Tires has a great industrial heritage. For over 10 years, Pirelli Tires has developed as an international enterprise that has a presence in many international markets. Their competitive strength is founded on advanced technologies, research capabilities, and professional skills of their staff.

As a tire company, Pirelli pays close attention to the tire market, which allows them to produce and market complex tires of high quality and to operate in various nations.

Innovation and research represent the distinct traits of Pirelli Tires, a company that has taken on the challenge of new technologies to create value. They focus on improving performance while minimizing the environmental impact of their manufacturing processes.

Pirelli Tires' manufacturing capability is divided between 24 factories, 5 of which are located in Italy, 5 in Brazil, 2 in the UK, 2 in Germany, 2 in Turkey, 2 in Romania, 1 in Argentina, 1 in China, 1 in Egypt, 1 in Spain, 1 in the US and 1 in Venezuela. This structure allows them to cover all the primary geographic markets and reaches over 160 countries and around 10,000 distributors and retailers. The most important part of Pirelli Tires, which is R&D, is located in Milan.

In the car tire sector, Pirelli provides a range of tires for cars and SUVs, focusing on high and ultra-high performance tires that combine stability and safety during all driving conditions with elevated grip and road holding even at high speeds. Pirelli tires are particularly made for high performance cars that are powerful, and to bring out the qualities they are designed to carry out.

They are a manufacturer of tires for two-wheelers from the early 20th century; within the motorcycle sector, Pirelli offers the industry's most comprehensive ranges of tires. Motorcycle tires from Pirelli are manufactured in the two factories located in Breuberg in Germanyand at Gravataì in Brazil. Pirelli Tires is represented the Pirelli and Metzeler brands: the first is characterized by strong sporting personality and is made for a clientele generally associated with the world of racing competition, while the second is more for everyday driving, which is comfort-oriented and is made for intensive road driving and long distances.

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