Land Rover Lrx Heading to Detroit

By: Anthony Fontanelle

British automaker Land Rover, subsidiary of Ford Motor Company's Premier Automotive Group (PAG) will unveil their newest concept model at the North American International Auto Show (NAIAS) in Detroit this coming January 2008. The Land Rover LRX concept will make its world premiere at the most prestigious motor show in the United States and will stir the crowd in Detroit. According to Land Rover, the LRX concept is a vision of the company's future and the "bold evolution" of Land Rover's design that indicates the "progressive shift into new areas of the market, while remaining true to its core values." In addition, the Land Rover LRX concept will mark the British automaker's 60th anniversary.

Phil Popham, Land Rover's managing director said: "The LRX concept delivers the powerful message that we are as serious about sustainability as we are confident about the continuing relevance and desirability of our vehicles. The LRX is in every respect a Land Rover, but it's a very different Land Rover."

Popham added: "LRX has unmistakable Land Rover design and the breadth of capability that you'd expect from our vehicles. But it carries those essentials into a segment where the brand has never been before, and with a proposed level of efficiency that would make it one of the cleanest vehicles in its class."

The new Land Rover LRX concept that is heading to Detroit features a three-door body styling with several components that made this striking model more compact, and lighter. The new LRX is smaller than the popular LR2 model, which will answer the needs of customers in the segment. Overall, the new Land Rover combines the aggressive characteristics and capability of a 4x4 vehicle and the concept of a large vehicle, in a compact model. Land Rover expects that this quality will be the vehicle's assets during its launch in world wide market. Moreover, the compact size of the Land Rover LRX concept will have an appeal to customers, especially in the United Kingdom who wanted a versatile sport utility vehicle (SUV) model carrying a Land Rover nameplate.

Unfortunately, the British automaker did not release detailed specs and features of the new LRX concept. Land Rover only states some of the highlights of the LRX concept, which include reduced aerodynamic drag, smaller frontal area, improved fuel efficiency, reduced harmful exhaust emissions, and sustainability focused technologies. Car fans should watch out for the Land Rover LRX at 2008 NAIAS, because the automaker said that the features, specs, and full details of this new concept model will be released during the show. Anyway, customers can upgrade their auto parts (like ) while waiting for the LRX to arrive in dealerships here in the U.S.

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