Mazda North American Sales Up 9%

By: Anthony Fontanelle

Mazda North American Operations is pleased to announce an increase in sales of nine percent compared with the first eleven months of 2006. The automaker also reported a decrease in sales volume of one percent compared with November of 2006.

The decrease in sales ends a series of three consecutive months in which sales volume for this year outperformed the sales volume for that month in the previous year. But the decrease is not that big a deal. What is overpowering is the positive news regarding the automaker's sales for the year to date. To note, Mazda's total units sold is 271,181 units.

The automaker's operations in Mexico did have an encouraging November compared with the same month last year, continuing the overall good news for the company's financial numbers. There were 1,468 units sold by Mazda Motor de Mexico during the month of November. This was a raise of 74 percent compared with November of one year ago. For the year to date, Mazda Motor de Mexico has a sales volume of 14,452 units, which is up 132 percent from last year during the same time frame.

The sales of Mazda Canada Inc., meanwhile, are not as positive. In November, Mazda Canada sold 4,715 units, down 9.9 percent from November of 2006. For the year the news is positive though as Mazda Canada has a sales volume of 81,848 units sold which is up 7.1 percent compared with the same time frame last year.

"Housing uncertainties, rising fuel prices and sagging consumer confidence all year long have finally conspired to slow Mazda's winning pace," said Jim O'Sullivan, who is the president and CEO of Mazda North American Operations.

"Three consecutive months of double-digit increases, driven primarily by increased availability of MAZDA3 and a first year of CX-9 sales that exceeded even our expectations, still see us as one of the strongest car companies in the business. We're selling cars and crossover SUVs, we're making money and our outlook for the year continues strong," concluded O'Sullivan.

For the year, the Mazda3 vehicle has 110,956 units sold, which is a boost of 27 percent compared with the 2006 figure. Additionally, the CX-7 has had a strong year with 18,904 units sold, which is an increase of 101.9 percent compared with the same period in 2006.

Currently, the maker of is still working on firmly establishing its brand, but the company hopes that the styling introduced by the 2009 Mazda3 will "strengthen the brand," Mobile Magazine reported.

Design chief Laurens van der Acker said that the front face on the new Mazda3 is decidedly "stronger" and it will be "more eye-catching than the current model." To be based heavily on the aggressive Nagare concept car series, the fresh aura will be used across various models. The design chief said that auto shoppers will be treated to a distinctive five-point, shield-shaped grille, more flowing details, longer wheelbases, and shorter front overhangs.

"Within the next three years, you will start to see my cars on the road," concluded van den Acker. "One of the advantages of being a small company is that we can afford to be a little more provocative."

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