Writing an Effective Car Selling Advertisement

By: khalid r mustaffa

At this point of the car selling article series we are reaching the end of the tunnel. We already discussed the explanation and preparation; we also discussed the different options you have. Now it is time to decide if you are going to take a 15% hit on the cars' value and trade it in, or sell it yourself. If you are selling it yourself, you need to write an effective, selling worthy ad. Frankly speaking, even before I engaged in selling cars for a source of income, I still preferred to pay myself to sell my car, as appose to getting an approximately 15% hit on the price of the car to trade it in.

Placing an ad is simpler than it seems, but let's get to the nuts and bolts of placing an effective ad.

To start, remember the saying a picture is worth a thousand words. Now, never neglect the importance of pictures, as they would be your best selling tool. After you have washed and detailed your car, take as many pictures as possible. Diversify the pictures as much as possible, in other words take pictures of the exterior from all different angels (front, rear, side, tires, wheels, the hood and under the hood). Next, use the same attitude for the interior (front seats, back seats, the transmission stick trunk, and dashboard). Of course, take pictures of features that you enjoyed while using the car.

Needless to mention, the pictures are not going to sell the car without help, you need to write an effective short wording to support the pictures. Talk about the features that you enjoyed while driving the car, those like gas saver, amazing sound system, cruise control, all wheel drive. The biggest mistake you can do is suing the word loaded. Specify, and explain what loaded means, a shopper may not be familiar with the bells and whistles of this particular car. I decided to leave out the most important points to the end to ensure that you are to leave this article with it fresh, those important factors are engine size, make, model, year, and mileage.

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