Lexus has long been in deep silence, surging in the automotive industry under the name of Toyota. Progress was not felt by the company, knowing that they are recognized dependent from the bigger automaker. Though they seem to have the interest to work as an individual company, they have been stuck behind the scene as per people's perception.
However, Lexus is up to creating a new stand to prove that they deserve to belong to the top international companies. Armored with dedication, they have re-launched the company last year and laid out new revitalization strategy. They have started participating in sponsorships of big event for brand recognition.
Lexus is now in its 24th year after being established in 1983. A few years after their debut, Lexus introduced the LS400 which boosted their name to competition with other carmakers in the luxury sedan segment. Opting to break into the automotive competition where Mercedes, BMW and Audi are lead participants; Toyota's luxury arm came to realize that they would not be able to move freely towards the peak if they would be staying dependent. They therefore opened themselves for new strategies to gain what they longed to have.
Lexus has set forth their goal "to create an individualized identity for the luxury car brand and grow the brand's equity in the local market". It has not been a 'just said'. They eventually swerved towards the right track. They have been able to establish 13 stand-alone dealerships in the entire country and seemingly desire more before 2009. The progress has been justified with the growing local sales figure, averaging 200 units each month at present.
CAR senior associate editor Mike Monk has said, "Lexus is very serious about challenging the established names in the premium saloon market. No longer are Lexus' models stratospherically priced when compared with their rivals, which bodes well for the company's plans to become more of a force on the local market."
As part of Lexus' plans, they have tried bringing luxury through spa treatments and good food on programs like "ladies day". The Lexus GS300 is in big participation with this project.
There are people who judge a vehicle by its brand and make. It has been basically their primary standard of how good the car is. Unfortunately, the quality is out-shadowed by this attitude. They sometimes even criticize the durability of or anything else under the hood without even trying to drive the car. But for those who stick with the real thing, we get behind the wheel and eventually realize that it is as good as other top ranking car model.
To say that one will be impressed about the power behind the GS300 will be an understatement. The vehicle delivers a power output of 183 kW at 6 200 r/min, and a top speed reaching 235 km/h, hitting 0-100 km/h in just 7.2 seconds.
This Lexus model has great things to offer when it comes to safety. It is comprised with 10 airbags (two-stage Dual Supplemental Restraint System (SRS) front airbags; driver and front passenger knee airbags; front and rear side airbags; and side curtain airbags) together with ABS, EBD and brake assist.
