New Divisional Marketing Manager for Chevrolet in the Middle East

By: Zeke Gervis

Maker of , General Motors (GM) recently appointed Hossein Hassani as the new regional divisional marketing manager for Chevrolet and GMC in the Middle East.

As the new manager, Hassani is expected to bring new approaches as well as perspectives to both the Chevrolet and GMC brands. Moreover, he is also expected to set the implementation of a unique set of marketing strategies throughout the region.

Hassani was formerly from GM Canada where he worked for a decade as the Advertising Manager for Chevrolet, HUMMER and Cadillac. And now, he goes to the Middle East with the responsibility of focusing on key marketing activities that would include advertising, strategic planning, retail promotions, sales and service.

His new task is to supervise the marketing as well as the advertising activities of Chevrolet and GMC throughout the region. For this year, his focus will be on the key product launches for the two brands; the development and execution of key marketing and advertising strategies; and pursuing new strategies of interacting with Chevrolet and GMC's prospective customers.

David Venticich, the Marketing and Planning Director of GM in the Middle East, commented on Hassani's designation and said that he was very pleased to welcome Hossein to the said post. Venticich describes the newly appointed manager's career with General Motors as creative, energetic and persistent. He added that Hossein is equipped with a solid track record in the automotive industry.

Hassani considers General Motors as one of the greatest companies in the world with an unparalleled tradition of high tech innovations, product developments and market leadership. He said that he was honored to have joined the team in Dubai and hopes to help on the huge number of one-of-a-kind initiatives that are already being executed in the region. Moreover, he is optimistic that there would definitely be an opportunity for the growth of some of the most sophisticated ideas.

Hassani replaces Gerry Groenewegen, who has transferred to another position at the GM headquarters in the Middle East.

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