Nissan Posted April U.s. Sales Plunge

By: RyanThomas

While Edmunds.com predicted an increase of 4.7 percent in terms of its April sales for Nissan, the Japanese car company reported recently that they have sold 11.1 percent fewer vehicles last month compared to April of 2006. This report came after the April's selling days for this year ended.

Aside from reporting a reduction in April sales, the third largest Japanese car company also reported that year to date sales is also down by 14 percent. These sales reductions came in spite of the fact that the company's luxury division Infiniti posted a 12 percent sales increase for the past month of April. Nissan's total sales output for the month of April this year reached 61,179 vehicles while the year to date sale remains almost unchanged.

The decreased sale for Nissan is reflected in the lowered sales by both its truck and car segments. Total car sales for the Nissan division reached 33,166 vehicles which is 11.1 percent lower than last April 2006's 40,424 vehicles. While April sales have gone down, year to date sale through the first four months of this year is higher than last year's for the same period of time.

Fueled by strong sales achieved earlier this year, Nissan Division's car segment year to date sale is now at 168,068 vehicles, an increase of 8.1 percent compared to last year's 155,462 cars sold for the first four months. For trucks, Nissan's April sales showed a reduction of 17.3 percent. Last year's April saw the Nissan Division sold 36,678 trucks while this year's April only saw Nissan sell 28,013 trucks. Year to date sale for the Nissan Division's truck segment is also lower compared to last year. For the first four months of last year Nissan already sold 155,680 trucks while this year, Nissan only sold 139,547 trucks and that amount is a reduction of 10.4 percent.

While both the truck and car segment of the Nissan Division showed reduced April sales, Infiniti posted increased sale or the past month of April. Last month, Infiniti sold 7,548 cars, an increase of 14.9 percent over April 2006's sale of 7,118 cars. Year to date sale for the Infiniti Division's car segment is also increased by 14.3 percent. April 2007 sales increased year to date sales for cars to 32,141 vehicles while last year, for the first four months, there are only 28,130 Infiniti cars sold. Truck sales for the luxury division though, posted reduced April sales by 3.9 percent.

Last month, the division sold 2,397 trucks as compared to April 2006's 2,500 trucks sold. Year to date sale for Infiniti's truck segment is also down by 3.1 percent. Last year's first four months saw Infiniti's truck segment rack up sales of 10,675 trucks while this year, Infiniti only managed to sell 10,349 trucks from January to April.

All in all, for Nissan, they have sold 40,714 cars last month - 7.2 percent lower than the 47,542 cars they have sold last year for the same month. Year to date sales for cars is still higher than last year's for the same period of time. From January to April last year, Nissan and Infiniti car sales reached 183,592 units. This year though, Nissan and Infiniti combined to deliver 200,209 cars for the same period of time on the way to posting an increase of 9.1 percent. In terms of truck sales, Nissan and Infiniti combined to sell 30,410 trucks last month, this is 15.9 percent lower than their trucks sales for the month of April last year. Year to date sale for trucks is down by 9.9 percent.

For the first three months this year, Nissan and Infiniti sold 149,896 trucks while last year the Japanese firm sold 166,355 trucks from January to April.

The Nissan Division's complete lineup for the United States auto market is composed of the Versa, Sentra, Altima, Maxima, 350Z, Frontier, Xterra, Pathfinder, Murano, Quest, Armada, and the Titan. All of these are of course equipped with and other reliable components. Infiniti models, on the other hand, include the I35, G Sedan, G Coupe, M, Q45, QX56 and the FX.

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