Volkswagen Cars Named Finalists for Ad Awards

By: Anthony Fontanelle

The New York International Auto Show (NYIAS) is just around the corner and so is the IAG Research Awards. The awarding body gives distinction to automobile manufacturers that have created an ad campaign that effectively reaches their target audience.

The winners in the five categories will be announced at the opening press breakfast at the Javits Center in New York City where the country's largest motor show will be held. The finalists for the five categories have already been announced and two Volkswagen ad campaigns for their cars were announced as finalists for the award.

The Volkswagen Jetta's "Dance" ad campaign and the Volkswagen Passat's "Safe Happens" ad are finalists for the "Most Effective Overall Ad" category. Aside from that, the Passat wagon is also a finalist for the "Most Effective Established Nameplate Launch Campaign" category. The finalists were chosen on the basis of their effectiveness in reaching their target viewers.

Creativity and strategic media placement are some of the criterion set by IAG Research in choosing the finalists and, finally, the winners in the five categories came into being. The determination of the winner is also based on the response of more than 1.5 million viewers who has been tapped by IAG Research to respond to a survey that they conducted.

Kurt Schneider, the General Manager of Creative Content for Volkswagen of America Inc., has this to say about their ad campaigns' being finalists for the awards: "We are excited about being recognized by IAG. This research confirms the true effectiveness of these messages in connecting with consumers and increasing consideration for the brand."

The VW Jetta, the center of the "Dance" ad campaign, is the top selling vehicle for Volkswagen in the U.S. market. Its strong selling point is the number of comfort and convenience features it has. The Jetta is equipped with adaptive cruise control as well as traction control allowing drivers to have complete control of the vehicle. It has a CD player and air conditioning for the comfort of the vehicle's occupants.

As far as the ride is concerned, the Jetta is one of the best in its class, thanks to its four-wheel independent suspension system. Volkswagen gives the Jetta's MSRP starting at $16,490 for the base model.

The VW Passat sedan on the other hand focuses on it safety features although it also offers good comfort and convenience features like the Jetta. Its safety features includes a full lineup of six airbags which covers the entire interior area of the vehicle. This vehicle can adequately protect its occupants in instances where highly efficient brake pads are not enough to avoid accidents.

Aside from being comfortable and safe, the VW Passat also offers good fuel efficiency, thanks to its engine. Its 2.0T model is powered by a 2.0-liter turbocharged four-cylinder featuring direct-injection delivery technology.

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