Toyota to Launch Spring Traffic Safety Campaign

By: Glady Reign

The forthcoming spring season will mark Toyota's Spring Traffic Safety Campaign. The surging Asian company has partnered with 429 companies to make the campaign possible.

Toyota's partners in this endeavor include vehicle dealers, logistic systems and organizations, parts distributors, rental or lease dealers and even forklift dealers. The campaign will start on the first of April and will run for the two months until the 31st of May. This is in connection with the Nationwide Traffic Safety Campaign which happens from May 11 until 20.

The Toyota Motor Corporation will focus on two areas of traffic safety this year. First, the company will address the issue of children running into the streets. This is a very well known cause of accidents and Toyota will try to educate young children of the hazards of running out into the street. Another issue that Toyota will pay attention to is the "traffic safety for the elderly".

As part of the campaign, Toyota and its partners in the crusade will be distributing educational materials to young children and to the general public as well. Educational picture books will be distributed to students at kindergartens and nursery schools across the country. These picture books emphasize the hazards of running out in the street.

About 2.65 million copies of these picture books will be distributed through car dealerships across the country. Aside from that about 47,000 copies of another picture book will put emphasis on how to avoid the hazards of children running out into the street where they face tremendous amount of risk. These will be distributed to kindergarten and nursery schools as well as libraries and children's services nationwide.

Toyota will also be distributing about 730,000 educational leaflets to children and motorists. These leaflets will also emphasize ways to prevent children from running into the street and how to protect elderly pedestrians. These leaflets will be distributed by car dealerships, parts stores, and rental or lease facilities which have partnered with Toyota in the campaign.

Aside from the leaflets, Toyota will also display educational posters around the country in about 7,400 locations. These posters will be displayed at car dealerships, parts stores, rental or lease dealerships, logistic systems, and forklift dealers scattered all across the United States. The said posters are aimed at the general public to educate them on "Consideration of Each Person Leads to Traffic Safety" topic.

The said campaign is a good step for Toyota to show that they care about their consumers. As the general public knows, traffic safety is of utmost importance and Toyota is one of the car manufacturers dedicated to traffic safety. Their dedication to safety for motorists and pedestrians can be likened to Volvo's dedication to provide safe vehicles equipped with Volvo plugs to their consumers.

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