The Nissan Middle East and Alhamrani United Company, the exclusive dealer of Nissan in the Saudi Arabia earlier supported the Janadriyah Festival, which is scheduled to happen during the second half of February.
The Janadriyah Festival delivers the richly hued cultural carpet of the territory. It is the country's finest festival that flaunts Saudi Arabia's captivating heritage - from distinct poetry, folk dances, luscious foods and camel races. The popular festival is now spiced up with Nissan's heritage.
Among the many activities and attractions of the Janadriyah Festival, the automaker was allowed to display its product lines that range from high-performing pickups to riveting SUVs. Nissan offered its vehicles for test drives on the festival's track, which was especially designed for that purpose.
Nissan's heritage could be felt in Janadriya's halls, outdoor activities and even in the camel race track. Aside from the on-road and off-road test drive, the presence of the automaker was manifest in various forms that include the majlis, a heritage gallery, lineup displays and several interactive activities for adults and children alike.
But the main attraction of the automaker's participation in the festival was the test drive activity. The 90 X 90 square meter special track accommodated five pickups that were supervised by specialized marshals. How exciting and warm was the activity? Well, more than 3000 test drives were conducted through the whole duration of the festival so as to satisfy the craving of those interested for real Nissan adventure. Basically, the test drive was aimed at demonstrating the stance and power of Nissan's next-generation vehicles.
Khalid Abdullah Al Harthy, the Marketing Communication Director of the Alhamrani United Company, pointed to a positive partnership with one of the most sought-after events in Saudi Arabia and the Gulf Region equally. "Covering a gross exhibition of over 800 square meters, the heritage-like designed stand displayed the Saudis-most devoted to desert-akin 2007 vehicles such as Armada, Murano, Patrol, Pathfinder, and Pickups," he said.
The Nissan Armada, which shares same F-Alpha platform with the Titan pickup, Xterra SUV, Frontier pickup and the Pathfinder SUV, is built in Canton, Mississippi. It features a V8 engine complemented by 5-speed automatic transmission. The SUV boasts a towing capacity of 9,100 lbs.
The Nissan Murano, a midsize crossover SUV, slots between the Xterra and the Pathfinder as the automaker's top SUV until the launch of the Armada. The Murano is Nissan's only CUV using the compact X-Trail and front-wheel drive features. To match the elegant , the CUV received some modifications in its LED tail lamps.
The Nissan Patrol, a four-wheel-drive vehicle from the automaker, is said to be entertaining a replacement. The said replacement is set to be introduced this year.
The 2008 Pathfinder, which received a facelift, was also given the powerful V8 that is capable of generating more than 300 horsepower to deliver a 7,000 lbs towing performance. The new vehicle also features sophisticated auto technology that covers new Navigation System with 9.3-gigabyte Music Box hard drive, Intelligent Key, Bluetooth hands-free phone system and other fascinating features.
"We are very pleased with our partnership with the National Guard in this cultural festival, where Nissan was able to pay tribute to the community and enjoy its belonging and heritage in the Kingdom. We look forward to extending this partnership into long lasting activities aiming to entertain and educate the people on safe driving," concluded Al Harthy.
