Volkswagen From Interactive Concept to Production Vehicle

By: Benjamin Hudson

Volkswagen's new off-road vehicle is getting an advance promotion eight months before its official launching from a web site that features high-quality animations, real driving scenes and exclusive download features of Volkswagen's new vehicle. The web site is interactive which means that users can go around the Volkswagen Tiguan world while learning important details about the car.

As the launching of Touareg's little brother closes in, more and more information about the real production vehicle are to be revealed and in connection with such developments the web site content will be made even more spectacular.

Potential customers may log on to volkswagen.de/tiguan where they can keep track on the developments that the Volkswagen Tiguan is undergoing. The development comprised of five layers which would showcase the car production at the so-called Tiguan Base which is a virtual building.

The special highlight will be presented in June, three months before the official world debut of the Volkswagen Tiguan at the Frankfurt Motor Show, where the production model is to be revealed exclusively to the Tiguan Base users. A virtual test drive will also be offered with users choosing their very own configurations of the sports utility vehicle (SUV).

The first layer of the online promotion for the Volkswagen Tiguan has been added and is fully operational. Users may now be able to view in a 3D animation particularly in a 360-degree view of the show car from the LA Motor Show plus take a close look at the vehicle details. This first layer has a special interactive e-card which means that you can take one of the show cars and placed them or incorporate them with your own background plus be able to do something like add your picture of yourself or your house or whatever you want to add.

There is also an information service that will keep you updated via email and inform you of the latest and important contents. In addition, it doesn't matter if your not in front of your pc you will still be able to get the latest juice from Volkswagen by simply downloading the information on the car using your mobile phone via a WAP portal.

The best thing about this Volkswagen Tiguan website is its extensive coverage reaching almost 50 countries in their local languages. Users may reach the Tiguan Base via their country's Volkswagen web site. And that's not all! Users of each participating country will have the chance to win an exclusive trip to the world premier of the Volkswagen Tiguan at the Frankfurt Motor Show. The winners will be drawn. There are currently 65,000 people that have registered on the Tiguan Base.

The online interactive promotion that Volkswagen maker of VW distributor cap is employing is part of the company's objective to get potential customers to participate with the Volkswagen Tiguan. As a matter of fact, the name Tiguan was the result of a poll conducted by the AutoBild magazine in which readers were asked to come up with an invented name and that was how the Tiguan was formed. It was actually a combination of the words tiger and iguana. More than 350,000 readers from all over Europe have joined in the said poll alone.

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