Sable Returns to Showrooms With More to Offer

By: Lauren Woods

The redesigned Mercury Montego with a not-so-new name returns to showrooms with an even wider array of offerings. The automaker gives the 2008 Sable more power, a new level of sophistication and a brand new design philosophy. These new features set the new Mercury Sable apart in the auto industry's sedan segment.

"Mercury products are aimed at winning over new customers who value distinct touches, and this new Sable is sure to impress with a more refined interior design and jewel-like details throughout," said Cisco Codina, the Ford's group vice president of North America Marketing for Sales and Service. "Mercury has a great deal of momentum right now, with a fresh lineup including the redesigned Mariner small SUV and popular Milan sedan. The new Sable will help continue this momentum," Codina added.

Unveiled today at this year's Chicago Auto Show, the new Mercury Sable delivers a remarkable look both inside and out. The 2008 Sable is given a deeper grille dig to stress the new design DNA of Mercury. Some cues are from the redesigned Mariner SUV. The bumper of the Sable is recessed which adds a dash of rugged stance and prominent face as emphasized by the nose of the car. The tail-end of the car has also received much attention. It also features white taillights with a red strip at the bottom. In addition, the trunk lid was also modified by moving the license plate right down onto the rear bumper.

According to Mark Fields, the Ford's President of the Americas, "[Consumer] awareness of Sable is triple that of Montego." This is the reason behind the change of name. The new Mercury Sable is given 3.5 L Cyclone twin-cam V6 of Ford. The said engine produces 260 horsepower at 6250 rpm and 245 ft-lbs of torque at 4500 rpm. The available transmission of the car is Ford's 6F automatic, with a final drive ratio of 2.77:1. It will be blended with to bring out the utmost performance. The new Sable boasts of 30 percent more power than its predecessor, the outgoing Mercury Montego and all of these is thanks to the standard Duratec 35 V-6 and automatic transmission given to the vehicle. The available all wheel drive makes the ride comfy and confident.

"Mercury customers tend to have a more unique sense of style," said Moray Callum, the director of Ford Car Design. "They have come to expect a different level of sophistication and refinement in the surface development, paint finishes and details like satin aluminum."

The interior of the car boasts refinement, sophistication and impressive ergonomics that feature distinct trim options and two-tone seating surfaces with contrast stitching. In connection with convenience and entertainment features, the Sable is also equipped with DVD navigation and SIRIUS satellite radio and Ford Sync.

The Mercury Sable is clean, hip and expressive. From the signature waterfall grille flanked by jeweled headlamps, chrome surrounds for the fog lamps and stunning caps on the side mirrors, no one would dare ignore the car. Those enthusiasts who prefer customization could choose technical appearance for the car. Cyber Carbon that resembles carbon fiber as well as two modern accents called San Macassar and Guitar Maple are made available by the automaker.

To further boost safety, the AdvanceTrac electronic stability control system is made a standard feature. Other safety features also include dual-stage driver and passenger front air bags, seat-deployed side air bags for driver and front passenger, and Ford's Safety Canopyâ„? side curtain air bags for both rows of seats. These safety features made Sable yield five stars in all four categories of the National Highway Traffic Safety Administration's (NHTSA) crash tests.

The Mercury Sable will arrive this summer with a more powerful and plush ride plus loads of convenience and safety assurance. This is to boost the driving experience that Sable enthusiasts were used to.

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