Last February 9, 2007, Chrysler Group brands, together with Jeep® and Chrysler Financial sponsored a "Motown Iron Chef" competition participated by in by three of the finest restaurants in Detroit. The said competition was in conjunction with Detroit's Winter Blast. Participating chefs will prepare finger foods that will reflect the characteristics of Chrysler Aspen, Jeep Commander or Jeep Wrangler.
The winning restaurant will receive $5000 donation which will be given to their chosen charity. The second prize is $500 which will be given again to the selected charity of the restaurant. The third prize is $250 again to be donated to charity. The recipient charities of the said competition are food-related institutions.
"Chrysler and Jeep vehicles are designed to fit the lifestyles of people who want function, style and value. We think it will be fun to see how far a restaurant will go when vehicles become part of the description," said Nellie LaGarde, Manager of Education Programs, Civic and Community Relations.
According to Brad Norman, Director of Great Lakes Business Center for Chrysler Financial, "Chrysler Financial is looking forward to this fun event that highlights the City of Detroit and its great food. The attributes of Chrysler and Jeep vehicles are very different and its going to be exciting to see what each restaurant will create."
The three restaurants that participated in the competition were the following:
&bullCoach Insignia represented by Executive Chef David Hubbard-to make dishes that reflect the traits of the Chrysler Aspen. The 2007 Chrysler Aspen reflects comfort at its finest and features a luxurious and roomy cabin, relaxing seats that can accommodate eight passengers, an electronic stability programs that aid in maintaining control of the vehicle, a remote start system, a choice of premium cloth or leather trimmed first and second row seats and a powerful 5.7L HEMI V8 that has the fuel efficiency comparable to that of a smaller and less powerful engine.
&bullSeldom Blues represented by Corporate Executive Concept Chef jerry Nottage---to make dishes with the Jeep Commander as the inspiration. The 2007 Jeep Commander is Jeep brand's biggest idea ever. The Commander offers unparalleled, authentic Jeep power with its 5.7L HEMI V8 engine that helps consumers rule the road. It is also equipped with top-of-the-line auto parts like the popular for enhanced engine performance and clean ventilation system.
&bullVicente's Cuban Cuisine represented by Executive Chef Roberto Cacceres---to make dishes that showcase characteristics of the Jeep Wrangler Unlimited. The Wrangler Unlimited, just like its predecessors has wheels that are ultra stable even when passing it has to pass numerous road obstacles.
The winner for the competition will be chosen by the judges after they have tasted and rated each of the dishes presented by the participating chefs. The dishes will be rated according to flavor/taste, presentation, quality, and of course creativity.
